Toyota Leads October New-Car Sales in South Africa

Naamsa data shows 61 890 new vehicles sold nationally in October 2026, with Toyota South Africa Motors ranking first among brands.

Updated on Nov. 2, 2026 in Buying/Selling

Rows of new compact cars parked on an open tarmac lot under bright midday sun, with a broad sunlit landscape behind them. — Toyota South Africa Motors led new-vehicle sales in October 2026, registering 14,495 units as national sales reached 61,890, up 10.4% year on year. AI Illustration. Upload story photo >

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Toyota South Africa Motors registered 14 495 new-vehicle sales in October 2026, the highest of any brand, according to figures reported for the month. Total new-vehicle sales in South Africa reached 61 890 units, up 10.4% on October 2025.

Why it matters

The monthly sales ranking gives buyers and dealers a clear view of which brands are gaining traction in a competitive market. Strong overall growth signals continued demand for new vehicles across the country.

Passenger-car sales reached 45 084 units, up 13.6% year on year, while light commercial vehicle sales totalled 13 689 units. Exports of new vehicles reached 38 117 units in the month, and dealer sales accounted for 78% of industry sales.

The players

Toyota South Africa Motors

Toyota South Africa Motors is the local arm of the Japanese carmaker Toyota, which has long been one of the largest-selling brands in South Africa.

Naamsa

Naamsa, the National Association of Automobile Manufacturers of South Africa, is the industry body that compiles and publishes the country's monthly new-vehicle sales statistics.

The details

Suzuki Auto South Africa sold 7 292 units, Volkswagen Group Africa 6 515, Ford Motor Company 3 353 and Hyundai Automotive South Africa 3 207. GWM, Chery, Kia, Isuzu and Jetour also featured among the leading brands, with sales between 2 102 and 2 919 units each. The rental industry accounted for 16.5% of industry sales.

• October 2026: Monthly top-10 brand and total new-vehicle sales were reported for South Africa.

Roadmap

The October figures continue the monthly Naamsa reporting series that tracks South Africa's new-vehicle market. Year-on-year growth across total, passenger and commercial segments points to a market that has expanded over the same month a year earlier.

Strong sales of entry and mid-range models point to wide choice for buyers across price points. Dealer-led sales making up 78% of the market suggest most buyers will continue to purchase through dealerships.

The takeaway

Monthly brand rankings are a useful starting point when comparing models, but buyers should check current pricing and availability with individual dealers. Looking at several months of data gives a clearer picture of brand momentum than a single month.