Touchfoundry Builds App for Takealot Shoppers

Cape Town developer Touchfoundry has created a mobile app and dashboard for Takealot's Personal Shopper Programme.

Updated on Nov. 2, 2026 in Couponing

Touchfoundry Builds App for Takealot Shoppers

Cape Town-based Touchfoundry developed a mobile app and Community Manager dashboard for Takealot's Personal Shopper Programme, which works with thousands of township entrepreneurs who help local customers shop online. The app gives Personal Shoppers a view of their sales, commissions, targets and programme tier progression.

Why it matters

As the programme grew, Takealot identified an opportunity to give Personal Shoppers better tools to manage their operations and scale their businesses. The tools aim to support township entrepreneurs across South Africa as online shopping expands.

The app and dashboard were built over a six-month period and delivered within the agreed budget and timeline. South Africa's online retail market is forecast to reach R159 billion in 2026, according to World Wide Worx, but the source does not report how many Personal Shoppers have adopted the new tools.

The players

Touchfoundry

A Cape Town-based software development company that built the app and Community Manager dashboard for the Personal Shopper Programme.

Takealot

South Africa's large online retailer that runs the Personal Shopper Programme, which connects township entrepreneurs with online shoppers.

The details

Touchfoundry ran discovery and development in parallel and built the app with input from Takealot's product, technical, security and compliance teams. Isoflow supported usability, design and user experience, aiming for accessibility to users with varying levels of technology familiarity.

Six-month development period from discovery to launch of the app and dashboard.

Season Trajectory

The app extends Takealot's township-based Personal Shopper model into the growth phase World Wide Worx projects for South Africa's online retail market, which is forecast to reach R159 billion in 2026. Tools that help small intermediaries scale their operations may shape how that growth reaches informal and township communities.

Customers who shop through Personal Shoppers in township areas may see their orders handled through the new tools, which track sales and programme progression. The source does not specify any change in prices or delivery terms for shoppers.

The takeaway

Shoppers who rely on township intermediaries for online orders can expect the tools behind those services to keep evolving as the programme grows. Checking how a local shopping helper is supported can help you understand the service you are paying for.