New Brunch Restaurant Planned for Historic Third Ward

The Brunch Society LLC applies for a space in the Hansen's Landing complex on East Erie Street.

Updated on Oct. 29, 2026 in Dining Out

Bold vector editorial illustration of a historic brick waterfront building in Milwaukee, evoking community revitalization and new local commerce. — The Brunch Society LLC has applied for a license to open a new 6,200-square-foot brunch restaurant at 509 E. Erie St. in Milwaukee. AI Illustration. Upload story photo >

Live Poll

Do you welcome new restaurant openings in your neighborhood's commercial spaces?

The Brunch Society LLC has filed a license application to open a new brunch restaurant at 509 E. Erie St. in Milwaukee. The 6,200-square-foot space is located within the historic Hansen's Landing condominium complex.

Why it matters

The proposed restaurant fills a vacancy left in the Historic Third Ward neighborhood following recent business closures. This development brings new activity to a property that previously hosted long-term dining establishments.

The property at 509 E. Erie St. sold for $1.55 million in April 2026. The new lease for the restaurant space runs through September 1, 2028.

The players

The Brunch Society LLC

The company is the applicant seeking to open a new dining establishment in the Historic Third Ward.

Herrera Properties LLC

This real estate firm purchased the property at 509 E. Erie St. for $1.55 million in April 2026.

The details

Planned renovations for the site include installing new furniture, painting, and replacing existing flooring. The space was formerly home to Brisa Do Mar and, for two decades, Riverfront Pizzeria Bar & Grille.

Riverfront Pizzeria Bar & Grille occupied the space for 20 years.
Riverfront Pizzeria Bar & Grille closed in February 2024.
Brisa Do Mar closed in December 2025.
Herrera Properties LLC purchased the property in April 2026.
The restaurant lease runs through September 1, 2028.

Culture Shift

This development reflects the ongoing evolution of the Historic Third Ward as it balances its industrial history with modern retail demand. It continues the trend of adapting waterfront spaces to meet shifting consumer preferences for upscale dining environments.

Residents in the Hansen's Landing complex and the surrounding Third Ward will see renovations commence as the new owners refresh the interior space. This transition replaces a vacant storefront with a new breakfast-focused service option for the neighborhood.

The takeaway

The addition of a new brunch spot underscores the continued desirability of waterfront properties in urban neighborhoods. Prospective patrons should watch for upcoming announcements regarding the establishment's grand opening timeline.