Newcap Office Contents Head to Online Auction
Titletown Auction Company is selling 995 lots of assets from Newcap's Green Bay office as part of its bankruptcy liquidation.
Updated on Nov. 4, 2026 in Debt Relief
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Titletown Auction Company is conducting an online auction of 995 lots from Newcap, Inc.'s main office at 1540 Capitol Drive in Green Bay, including clinic equipment, office furniture, and four vehicles. The sale is part of the liquidation of the company, which closed its doors at the end of March and filed for bankruptcy in April.
Why it matters
Newcap closed amid accusations of misusing taxpayer money, and the liquidation is intended to generate funds to repay the 209 parties it owes. An attorney for the company has said there should be enough money to pay everyone owed after liquidation.
Newcap estimates its assets at $5.9 million, compared with $4.03 million it owes to 209 parties, according to a 137-page court filing. Bidding began at $2 per lot with no reserve, and the final proceeds have not yet been determined.
The players
Titletown Auction Company
Titletown Auction Company is a Green Bay-area auction firm that is conducting the online liquidation sale of Newcap's assets.
Newcap, Inc.
Newcap, Inc. is a Green Bay company whose office contents are being liquidated after the firm closed and filed for bankruptcy.
The details
Bidding is taking place exclusively online through Titletown Auction Company's website, with lots starting at a $2 opening bid and selling to the highest bidder. Buyers will pay a 15% buyer's fee plus 5.5% Wisconsin sales tax, and the online auction closes Tuesday, Nov. 10 at 6 p.m. CT, with in-person pickup on Wednesday, Nov. 11.
Timeline
End of March: Newcap closed its doors.
April: Newcap filed for bankruptcy.
Tuesday, Nov. 10, 6 p.m. CT: Green Bay online auction closes.
Wednesday, Nov. 11: In-person pickup for Green Bay auction lots.
Legal Context
The Newcap sale follows the asset-liquidation model of the U.S. Bankruptcy Code, under which a company's property is sold to pay creditors. Whether the proceeds fully cover the $4.03 million owed will determine how far that process reaches for the 209 creditors.
Creditors and former Newcap customers may see recovery of owed funds depending on final auction proceeds. Local buyers can bid online from anywhere, but they should account for the 15% buyer's fee and 5.5% sales tax when calculating costs.
The takeaway
Liquidation auctions can recover value for creditors, but final outcomes depend on how much the sale ultimately brings in relative to what is owed. Watching the closing auction totals will show whether the liquidation fully covers claims.
What happens next
Two additional standalone auctions will conclude the Newcap bankruptcy liquidation project, including the mobile medical clinic vehicle auction closing Thursday, Dec. 3, 2026, and online bidding for technology assets expected to open in late November.
Further reading
For more on how bankruptcy proceedings can resolve what creditors are owed, see Debt Relief.
Source note: This article includes information reported by WLUK.
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