Door County Launches Christmas Movie Trail Pass
The free mobile trail returns for a second year, featuring filming locations from the holiday film "A Cherry Pie Christmas."
Updated on Nov. 2, 2026 in Seasonal Events
Live Poll
Would you visit Door County shops and locations this holiday season for prizes?
Destination Door County has brought back its Door County Christmas Movie Trail Pass for a second year, running Nov. 1 through Jan. 5. The 2026 trail adds new locations, prizes and weekly giveaways tied to filming sites from "A Cherry Pie Christmas."
Why it matters
The trail draws visitors across Wisconsin's Door County peninsula to local businesses during the holiday season. Its tie-in to a film shot entirely on location highlights the area's appeal as a filming destination.
The pass requires visitors to scan QR codes at each stop, with prize tiers unlocking at 5, 10 and 15 stops. Weekly $50 gift certificates and $500 grand prizes on Jan. 5 are offered, but the announcement did not disclose how many people have enrolled.
The players
Destination Door County
The regional tourism organization promoting visitation and local businesses across the Door County peninsula in northeastern Wisconsin.
The details
Participants sign up on the Destination Door County website to receive the free, mobile-based pass by text and email. They scan a QR code at each location to earn points, and save receipts from trail businesses for the "Shop the Trail" giveaway, turning them in at the Door County Welcome Center in Sturgeon Bay.
Timeline
October 2025: "A Cherry Pie Christmas" premieres on Great American Family.
Nov. 1: Door County Christmas Movie Trail opens.
Nov. 9: First weekly Shop the Trail drawing begins.
Nov. 19: "A Cherry Pie Christmas" makes its Netflix debut.
Dec. 28: Final weekly Shop the Trail drawing.
Season Trajectory
The second-year trail builds on the 2025 filming of "A Cherry Pie Christmas" in Door County, extending a tie-in that began with the movie's on-location shoot. Repeating the pass with new prizes signals the destination is treating film-linked tourism as a recurring holiday draw.
The trail is free to join through a mobile pass, so visitors can follow the stops at their own pace during the holiday season. Prizes are tied to visiting stops and shopping at trail businesses, so participation is open to anyone visiting Door County between Nov. 1 and Jan. 5.
The takeaway
Visitors planning a Door County trip can join the free pass and save receipts from trail businesses for weekly drawings. Stops are open from Nov. 1 through Jan. 5, so earlier visits help build toward the prize tiers.
What happens next
The Shop the Trail drawings run weekly through Dec. 28, with grand prize drawings set for Jan. 5.
Further reading
Explore more Seasonal Events coverage from across Wisconsin.
More information
Sign up for the Door County Christmas Movie Trail Pass on the Destination Door County website.
Source note: This article includes information reported by Green Bay Press-Gazette.
Live Poll
Would you visit Door County shops and locations this holiday season for prizes?
