HB Protein Smoothies Signs Five-Unit Utah Deal
Justin and Tarrah Long will develop five HB Protein Smoothies units across the Las Vegas region and Utah, starting with St. George.
Updated on Nov. 3, 2026 in Openings & Closings
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Southern Utah developers Justin and Tarrah Long signed a five-unit development agreement with HB Protein Smoothies, the Scottsdale, Arizona-based franchise backed by Fransmart. The agreement follows recent franchise development deals in South Florida.
Why it matters
The deal extends the franchise's footprint into Utah and Nevada, giving St. George residents a planned local option for healthy, convenient smoothies. The brand promotes a streamlined model designed to minimize overhead and staffing needs.
The agreement covers five units, with no opening timeline or investment figure disclosed. Neither the number of units already open nor the total development budget was stated in the source.
The players
HB Protein Smoothies
A Scottsdale, Arizona-based smoothie franchise promoting a streamlined model with low overhead and minimal staffing requirements.
Fransmart
A franchise development company that backs HB Protein Smoothies.
Justin and Tarrah Long
Southern Utah developers who signed the five-unit agreement and plan to open the first shop in St. George.
The details
Justin and Tarrah Long, based in Southern Utah, will open the units with their development team, which is working with real estate partners to identify sites. Tyler Doolittle, recently hired as HB Protein Smoothies' director of real estate and openings, will oversee franchise strategy, site selection and openings.
Timeline
The development agreement was reported on November 3, 2026.
The first shop is planned to open in St. George, Utah, with no date yet announced.
Expansion into the Las Vegas market is planned to follow the St. George opening.
Openings & Closings Context
The Utah agreement extends HB Protein Smoothies' recent South Florida franchise development into western markets, following the same expansion pattern of partnering with local developers. It positions the brand to grow in the Las Vegas and St. George corridor, where demand for quick, healthy options is expanding.
St. George residents may see a new HB Protein Smoothies location once the first shop opens, though no date has been set. The planned expansion into Las Vegas would give nearby residents another local option for quick, healthy drinks.
The takeaway
Franchise expansion into smaller markets like St. George often depends on local developers finding suitable sites, so opening timelines can shift. Readers tracking new restaurants should watch for site announcements before assuming an opening date.
Further reading
For more local restaurant openings, browse Openings & Closings coverage.
Source note: This article includes information reported by Fast Casual.
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