Toys R Us Opens Tyler Store to Draw Crowds

The retailer's Broadway Square Mall location in Tyler is set to open on Friday, November 6.

Updated on Nov. 5, 2026 in Retail

Empty glass storefront in a quiet mall corridor with stacked boxes and plain shelving visible inside, awaiting its opening. — Toys R Us will open its Broadway Square Mall store in Tyler on Friday, November 6, according to the store's district manager. AI Illustration. Upload story photo >

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Toys R Us will open its Broadway Square Mall store in Tyler on Friday, November 6, according to the store's district manager. Construction crews were still arranging displays and merchandise inside the storefront during a reporter's visit.

Why it matters

The opening brings the retailer's return to a city in East Texas, where a smaller store format serves the region. Opening weekend is expected to draw shoppers from across the area.

The Tyler location opens on November 6, a single day away from the reporting date. The store is smaller than classic Toys R Us big-box stores, reflecting the chain's scaled-down comeback format.

The players

Toys R Us

A toy retailer that once operated large big-box stores nationwide and is returning with a smaller store format.

The details

A reporter stopped by the Broadway Square Mall and confirmed the opening date with the district manager. Crews were still setting up displays and stocking merchandise inside the storefront.

Friday, November 6, 2026: Toys R Us Tyler store opens at Broadway Square Mall.

Market Landscape

The Tyler store reflects Toys R Us's return with a smaller footprint than its classic big-box locations. The move places the brand in suburban malls where it can compete for family toy spending in a market shaped by larger discount and online rivals.

Shoppers in Tyler and surrounding East Texas communities will have a new local option for toys beginning November 6. The smaller store format may limit the selection compared with the chain's former big-box locations.

The takeaway

Families planning holiday toy shopping in Tyler now have a nearby store opening just before the busy season. Checking store hours and inventory after the opening can help avoid disappointment during peak shopping weekends.