Denny's Holds Soft Opening in Tyler
The new South Beckham Avenue restaurant opened quietly in a former Grandy's building, with a grand opening planned in two to three months.
Updated on Nov. 10, 2026 in Openings & Closings
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A new Denny's on South Beckham Avenue in Tyler, Texas, held a soft opening on Monday without advertising it. People lined up around the building before the restaurant opened.
Why it matters
The soft opening was held to avoid the hectic and challenging conditions a new restaurant opening can bring. The owner hopes to find a couple more locations in Tyler.
The owner plans a grand opening two to three months after the Monday soft opening, inviting the mayor and city council members. No sales, staffing or revenue figures were included in the source extraction.
The players
Denny's
Denny's is a national diner chain founded in 1953 and known for its 24-hour family dining restaurants.
Maher Mamasrah
Maher Mamasrah is the owner of the new Denny's restaurant in Tyler, Texas.
The details
The restaurant occupies a building that was formerly a Grandy's on South Beckham Avenue. The owner, Maher Mamasrah, chose not to hold a grand opening or advertise the soft opening.
Timeline
Monday: Denny's holds a soft opening on South Beckham Avenue.
Two to three months after the soft opening: Planned grand opening, with the mayor and city council invited.
Market Landscape
The Tyler location extends Denny's franchise presence into East Texas, where the chain continues to place restaurants in former fast-food buildings. The owner's plan to add locations in Tyler reflects this pattern of regional franchise growth.
Tyler diners now have a new Denny's option on South Beckham Avenue in a building that previously housed a Grandy's. The restaurant's grand opening is still weeks to months away, so customers may see early-opening hours and limited promotions before the official event.
The takeaway
New restaurant openings can be chaotic, and a soft opening lets owners work out operations before a public celebration. Readers interested in the location can watch for the planned grand opening announcement.
What happens next
The grand opening is planned for two to three months after the soft opening, with the mayor and city council invited.
Further reading
Browse more Openings & Closings news from across Tyler.
Source note: This article includes information reported by Kltv.
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