Brookshire's Launches 45th Annual Food Drive

Customers can donate at checkout through December 24 to support local nonprofits and food pantries.

Updated on Nov. 5, 2026 in Philanthropy

Wooden pantry shelf with unlabeled canned goods and a woven basket of produce in warm window light, suggesting a holiday food drive in a small Texas community. — Brookshire Grocery Company launched its 45th annual Spirit of Christmas Food Drive, accepting customer donations at checkout through December 24 for local nonprofits and food pantries. AI Illustration. Upload story photo >

Brookshire Grocery Company has launched its 45th annual Spirit of Christmas Food Drive. Donations can be made at Brookshire's, Super 1 Foods, Spring Market, FRESH by Brookshire's, and FRESH by Reasor's.

Why it matters

The drive directs customer donations to local nonprofits and food pantries in the communities Brookshire Grocery Company serves, including Tyler. Its long run of 45 years reflects a sustained local giving effort during the holiday season.

This is the 45th annual edition of the Spirit of Christmas Food Drive, a company-run donation campaign. The extraction does not include donation totals, the amount raised in prior years, or the number of beneficiary organizations.

The players

Brookshire Grocery Company

A regional grocery chain based in Tyler, Texas, operating Brookshire's, Super 1 Foods, Spring Market, and FRESH banners across several states.

The details

Customers at participating stores can donate by selecting the keypad prompt at checkout, and every donation is accepted regardless of amount. The campaign benefits local nonprofits and food pantries in the communities the company serves, and it runs through December 24.

November 5, 2026: Brookshire Grocery Company announced the 45th annual food drive.
December 24, 2026: The food drive donation period ends.

Philanthropy Context

Checkout donation prompts have become a common holiday tool for grocers to channel small customer gifts to food banks and pantries. Brookshire's 45-year run places this campaign among the longer-standing versions of that practice in the region.

Shoppers can add a donation at checkout at any participating Brookshire banner through December 24. Every contribution, regardless of size, supports local food pantries and nonprofits.

The takeaway

Small checkout donations add up across a large customer base, so even modest gifts can meaningfully support local food pantries during the holidays. Shoppers who want to help can simply select the donation prompt at checkout before December 24.