Macerich Adds Dining and New Brands at Kings Plaza
The Brooklyn mall is bringing in sit-down restaurants and Gen Z-focused retailers as its owner works to extend shopper visits.
Updated on Nov. 10, 2026 in Retail
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Macerich is upgrading Kings Plaza with new retail and dining brands, including Coach, Gap, Digiso, Applebee's, and Chipotle. The mall has operated since 1970 and was bought by Macerich in 2012.
Why it matters
Kings Plaza has previously lacked full-service dining, and Macerich hopes sit-down restaurants will lengthen the time shoppers spend in the mall. The new brands are aimed at attracting a younger generation of shoppers to the Brooklyn location.
Macerich has invested over $250 million into Kings Plaza since acquiring it in 2012, and the mall receives nearly 11 million annual shoppers. Shoppers currently spend about 73 minutes inside the mall, per Macerich estimates, and the company has not said how much that figure is expected to rise.
The players
Macerich
Macerich is a publicly traded real estate investment trust that owns and operates regional shopping malls across the United States.
The details
Kings Plaza recently added Coach, Gap, and Digiso and upgraded The Cookie House. Macerich selected brands such as Coach and PacSun to appeal to Gen Z, and is adding sit-down restaurants Applebee's and Chipotle to the mall.
Timeline
Kings Plaza opened in 1970 and has operated since.
Macerich purchased Kings Plaza in 2012.
Macerich plans to announce more stores at the mall soon.
Market Landscape
Kings Plaza's move to add sit-down restaurants follows a broader pattern among regional malls seeking to lengthen visits as traditional anchor tenants shrink. By targeting Gen Z with brands like Coach and PacSun, the mall is positioning itself against competing retail destinations that are courting younger shoppers.
Shoppers at Kings Plaza will have new clothing and accessories options from brands like Gap and Coach, along with sit-down dining from Applebee's and Chipotle. Those planning a visit should expect more on-site dining options as the new restaurants are added to the mall.
The takeaway
Kings Plaza's expansion shows how mall owners are responding to shifting shopping habits by pairing retail with dining to keep visitors on-site longer. Shoppers interested in the mall's new tenants can watch for Macerich's upcoming store announcements.
What happens next
Macerich has said more stores at Kings Plaza will be announced soon, though no specific date was given.
Further reading
For more on how local shopping centers are changing, browse the Retail section.
Source note: This article includes information reported by News 12 - Brooklyn.
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Would you spend more time at a mall if it had sit-down restaurants?
