Sushiro to Open First U.S. Restaurant in Times Square
The Japanese conveyor belt sushi chain will debut its New York City location at 667 Eighth Avenue on November 19.
Updated on Nov. 9, 2026 in Japanese Food
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Sushiro, a Japanese conveyor belt sushi restaurant chain, will open its first American restaurant in Times Square on Thursday, November 19. The 9,000-square-foot location at 667 Eighth Avenue, at West 42nd Street, will be the chain's first U.S. outpost.
Why it matters
The opening brings a large-format conveyor belt sushi concept to one of New York City's busiest dining corridors, offering a lower-priced option for sushi diners in the city. The restaurant adds to the city's growing range of Japanese dining choices.
Most sushi pieces will cost $5 to $6, while fancier pieces cost $8 to $10, according to the restaurant's stated pricing. The 9,000-square-foot space includes 146 seats on its first two floors for a la carte dining, with the cellar floor reserved for prix fixe private groups.
The players
Sushiro
Sushiro is a Japanese conveyor belt sushi restaurant chain that started in Osaka in 1984 and operates over 1,000 restaurants worldwide under parent group Food & Life Companies.
The details
Guests will order on a digital screen at booths and earn prizes by playing digital games at their tables. Sushiro's dishes will travel to diners on a conveyor belt that winds throughout the restaurant.
Timeline
1984: Sushiro started in Osaka, Japan.
Thursday, November 19: Sushiro opens its New York City restaurant in Times Square.
Culture Shift
The Times Square opening carries Sushiro's Osaka-founded conveyor belt format into the United States for the first time. The move reflects how Japanese casual dining formats have spread from Japan into American urban markets.
New York sushi diners will be able to order conveyor belt sushi at $5 to $6 for most pieces in Times Square. The 146 seats across the first two floors give diners a walk-in option for a la carte meals.
The takeaway
Diners planning a visit can expect a digital ordering system and a conveyor belt service format that differs from traditional table service. Those interested in private group meals can look into the cellar floor's reservation-based prix fixe options.
What happens next
Sushiro's New York City restaurant opens to the public on Thursday, November 19.
Further reading
For more on the city's sushi scene, explore Japanese Food coverage on Wisevoter.
Source note: This article includes information reported by Eater NY.
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Would you dine at a conveyor belt sushi restaurant in Times Square?
