PPB Studios to Open New York Flagship by 2027
The Hapa Kristin colored contact lens maker plans a flagship store in New York by the end of 2027.
Updated on Nov. 6, 2026 in Beauty
PPB Studios Co., operator of the colored contact lens brand Hapa Kristin, plans to open a flagship store in New York by the end of 2027. The move expands the company's offline retail presence in the U.S., which already includes standalone stores in Los Angeles and Miami.
Why it matters
The plan reflects the company's push to reach more local consumers in the U.S. market. Offline retail presence can add visibility for a brand whose products are currently sold through a mix of standalone stores, shop-in-shops and partner retailers.
PPB Studios' products are carried in all 629 Don Quijote stores nationwide, and overseas sales made up 53 percent of revenue in the first half of 2026, up from 50 percent in 2025. The company projects annual sales of 70 billion won for 2026, though the source does not detail how that projection was calculated.
The players
PPB Studios Co.
A South Korean company that operates the colored contact lens brand Hapa Kristin and has expanded into retail partnerships across Asia and the United States.
Hapa Kristin
A colored contact lens brand operated by PPB Studios that has built a following among consumers seeking cosmetic lenses.
Don Quijote
A Japanese discount retail chain whose 629 U.S. stores now carry PPB Studios' products.
The details
The company currently operates standalone stores in Los Angeles and Miami, and holds a shop-in-shop presence at Olive Young in Los Angeles. Its products are also sold through Don Quijote, Watsons and POYA in Taiwan, and on Tmall, JD.com and Douyin in China.
Timeline
2022: PPB Studios first entered the Don Quijote discount retail chain.
First half of 2026: The company reported revenue of 34.3 billion won.
End of 2027: The planned New York flagship store is slated to open.
Market Landscape
Grand View Research estimates the U.S. contact lens market was worth $5.22 billion last year and projects it will reach $6.98 billion by 2033. PPB Studios' expansion into New York positions Hapa Kristin to compete for a share of that growing category.
New York shoppers who buy colored contact lenses may soon have a physical store to visit rather than ordering online or traveling to Los Angeles or Miami. The company has not announced pricing or product details for the New York location.
The takeaway
Brands selling cosmetic products online are increasingly adding physical retail to reach customers directly. Shoppers interested in colored contact lenses can watch for the New York store's opening, which the company has targeted for the end of 2027.
What happens next
The New York flagship store is scheduled to open by the end of 2027.
Further reading
For more on the beauty industry's retail expansion, explore Beauty.
