Fogo de Chão to Launch Protein Plates on November 3

The restaurant chain will introduce smaller, protein-focused meat portions starting at $45.

Updated on Oct. 22, 2026 in Dining Out

Bold vector editorial illustration of a single grilled steak on a plate with a fork, representing a new protein menu. — Fogo de Chão is launching a new line of protein-focused menu plates on November 3, starting at $45 per serving. AI Illustration. Upload story photo >

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Fogo de Chão is set to launch its new Protein Plates menu option on November 3 to meet growing consumer demand for high-protein meals. The new offering provides a scaled-down alternative to the traditional full Churrasco Experience.

Why it matters

By introducing these plates, the chain provides a lower price point for diners seeking specific meat portions rather than the full all-you-can-eat experience. This allows the restaurant to cater to health-conscious customers and those looking for more flexible dining options.

Protein Plates feature 8 to 10 ounces of meat, providing up to 85 grams of protein per serving. These plates start at $45, compared to the $83 standard price for the full Churrasco Experience in New York City.

The players

Fogo de Chão

This is an international restaurant chain specializing in authentic Brazilian-style churrasco dining.

The details

Customers can choose from various meat options such as picanha, fraldinha, lamb picanha, pork chop, or roasted chicken, all served with access to the Market Table. The chain is positioning these plates as a focused dining solution that limits meat portions while maintaining access to the restaurant's salad and side offerings.

A pop-up Protein Bar opens on Amsterdam Avenue on November 1, 2026.
Runners wearing medals can receive a free Protein Plate in New York City on November 2, 2026.
Protein Plates officially launch at Fogo de Chão locations on November 3, 2026.

Culture Shift

The introduction of these plates follows the industry-wide consumer trend for high-protein, portion-controlled menu options. This marks a significant shift for the brand to align with modern dining preferences that favor specific macro-nutrient goals over traditional unlimited service.

New York City marathon participants can receive a free meal on November 2 by presenting their race medals at the restaurant. Additionally, visitors to the November 1 pop-up on Amsterdam Avenue will receive promotional cards offering 20% off future Protein Plate orders.

The takeaway

This new menu option offers diners a cost-effective way to enjoy the chain's signature meats without committing to the full-price experience. Customers should check local restaurant participation before planning their next high-protein meal.