High-Protein Pizza Brand Loopini Sees Rapid Growth

Founded in New York City in 2025, the lupini bean-based pizza company has quickly expanded into major national retail chains.

Updated on Oct. 20, 2026 in Healthy Food

Live Poll

Do you believe new high-protein health products offer significant benefits compared to standard food options?

Entrepreneur Damiano Messineo launched his high-protein, lupini bean-based pizza brand Loopini in New York City in January 2025. By April 2026, the company achieved $700,000 in total revenue following successful expansions into major grocery retailers.

Why it matters

The company aims to provide a scalable, healthy consumer food product that satisfies nutritional demands while maintaining wide retail availability. This strategy has allowed the brand to transition from local independent shops to national chains like Whole Foods, Wegmans, and Target.

Loopini generated $100,000 in revenue in 2025 before reaching $700,000 in total revenue by April 2026. The products are currently stocked in 50 independent retailers in addition to major national chains.

The players

Damiano Messineo

He is the entrepreneur who founded Loopini to create a high-protein, scalable food product.

The details

To launch the business, Messineo personally pitched products to local store owners while traveling by Citi Bike. The pizzas are produced through a partnership with a small contract manufacturer in Italy to ensure product quality at scale.

Loopini launched in New York City in January 2025.
The company raised pre-seed funding and entered Whole Foods in January 2026.
Loopini expanded into Wegmans stores in February 2026.
Total revenue reached $700,000 by April 2026.

Culture Shift

Loopini aligns with the broader rise of plant-based functional food alternatives currently reshaping the retail grocery sector. This transition reflects a shift in consumer demand toward high-protein, clean-label convenience products that challenge legacy freezer-aisle offerings.

Consumers in the area can now find these high-protein options at major national grocery chains. The brand's expansion increases accessibility for shoppers looking to integrate plant-based protein into their daily meal routines.

The takeaway

The success of Loopini highlights how niche, health-focused concepts can achieve rapid scale by targeting both independent and national retail channels. Entrepreneurs looking to enter this space must balance early-stage product refinement with a clear strategy for supply chain partnerships.