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New York City

PopUp Bagels Will Open Times Square Shop

The bagel chain is expanding its New York City footprint to Times Square at 1501 Broadway.

Updated on Oct. 13, 2026 in Openings & Closings

Bold vector editorial illustration of a single rustic bagel on parchment paper, representing a new food retail expansion.
PopUp Bagels will open its latest New York City location at 1501 Broadway in Times Square on October 16, 2026. AI Illustration. Upload story photo >

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PopUp Bagels will open its newest shop in New York City at 1501 Broadway on October 16, 2026. The Times Square location will serve customers daily until 9 p.m.

Why it matters

This expansion brings the chain to one of the citys busiest tourist hubs, marking the latest growth for the brand that started in 2020.

The firm holds a $300 million valuation following a $27 million investment from Stripes in 2025. This shop will be the ninth location in New York City, operating daily until 9 p.m.

The players

PopUp Bagels

A bagel retail chain that utilizes a signature Grip, Rip and Dip dining method.

Stripes

An investment firm that became the majority owner of PopUp Bagels in 2025.

The details

Customers can purchase bagels by the bag on-site or via online pre-order at the new location. The menu includes the debut of two new schmears alongside the chain's trademarked Grip, Rip and Dip eating method.

Timeline

  1. PopUp Bagels was founded in 2020 in Westport, Connecticut.

  2. Stripes secured majority ownership through a $27 million investment in 2025.

  3. The Times Square shop grand opening event begins October 16, 2026, at 7:00 a.m.

Market Landscape

This opening follows the established trend of boutique bagel brands securing significant institutional capital to scale across high-traffic metropolitan areas. The move increases competition among premium quick-service retailers in central New York City.

Residents and tourists can access the new location starting at 7:00 a.m. on October 16, 2026. The store offers the option to pre-order online to avoid potential lines at the busy Broadway storefront.

The takeaway

The expansion brings a niche dining experience to the center of Times Square for commuters and visitors alike. Customers should utilize the online pre-order system to streamline their service experience during peak hours.

Further reading

Find more local business updates in the New York City Openings & Closings section.

Source note: This article includes information reported by Forbes.

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Do you prefer more chain restaurants opening in your city's major tourist areas?