Net-a-Porter Appointed Devina Foley Americas President

Devina Foley will lead business operations and strategy for Net-a-Porter in the United States and Canada from New York City.

Updated on Oct. 12, 2026 in Retail

Net-a-Porter Appointed Devina Foley Americas President

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Net-a-Porter has appointed retail veteran Devina Foley as the new president of the Americas region. Based in New York City, she will report directly to Heather Kaminetsky while overseeing strategy for the U.S. and Canadian markets.

Why it matters

This executive appointment comes as parent company LuxExperience navigates a period of growth and seeks to solidify its operational leadership in North America. Foley brings two decades of expertise to the role, having previously held positions at various retail and e-commerce companies.

Parent company LuxExperience recorded 653.6 million euros in net sales for Q4, representing a 6.1 percent increase year-on-year. The firm also reported an adjusted EBITDA margin of 2.1 percent for the period.

The players

Devina Foley

She is the newly appointed president of the Americas region for Net-a-Porter and has two decades of experience in retail and e-commerce.

Heather Kaminetsky

She serves as the executive to whom the new Americas president reports at Net-a-Porter.

Net-a-Porter

This is a luxury e-commerce retailer owned by LuxExperience that focuses on high-end fashion.

LuxExperience

This is a luxury goods retail group that owns both Net-a-Porter and the Mytheresa business.

The details

Foley is tasked with managing business operations and strategy across the U.S. and Canada. Her background includes leadership roles at Bandier, Rockets of Awesome, Gilt, Loft, and Gap Inc., totaling 20 years of experience in the retail sector.

October 12, 2026: The appointment of Devina Foley was officially announced.
Q4: LuxExperience reported its latest year-on-year net sales growth figures.

Market Landscape

This hiring aligns with the competitive strategy to stabilize regional operations amid the ongoing consolidation of luxury e-commerce platforms. Strengthening local leadership positions Net-a-Porter to better compete against rivals by leveraging dedicated regional oversight.

Customers in the United States and Canada can expect continued focus on regional operations and potentially localized service adjustments under the new leadership. While this move does not change current product pricing, it signals a strategic shift in how the brand will manage its North American retail presence.

The takeaway

This executive transition highlights the importance of regional expertise in managing high-end e-commerce operations. Consumers should watch for future updates to regional site features or localized brand initiatives as the new leadership settles into the role.