Oner Active Will Open First NYC Store Soon
The fitness brand is launching its first physical location in New York City this November.
Updated on Oct. 13, 2026 in Retail
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Oner Active will open its first physical store in New York City on 7 November 2026. The 4,700-square-foot space marks a shift for the brand from its roots as an online-only business.
Why it matters
This store launch signals a major strategic pivot for the company as it shifts its focus toward brick-and-mortar retail expansion. The move aims to bring the formerly online-only fitness brand directly to consumers in a physical setting.
The new space spans 4,700 square feet and follows a period of rapid growth for the brand, which reported €114 million in gross revenue for the first half of 2026. This figure represents a 94% surge in revenue compared to the same period in the prior year.
The players
Jonathan Goodman
He serves as the retail director at Oner Active and joined the company in January 2026.
Thomas Elliott
He is the head of architecture and store planning at Oner Active and joined the team in November 2025.
The details
The new retail environment features custom-built mannequins representing three body types and a bespoke photobooth. Changing rooms are specifically designed with calculated distances between mirrors, doors, and lighting to optimize the space for social media use.
Timeline
Oner Active launched as an online-only business in 2020.
Thomas Elliott joined the team as head of architecture in November 2025.
Jonathan Goodman was appointed retail director in January 2026.
The firm recorded record revenue during the first half of 2026.
The New York City store is scheduled to open on 7 November 2026.
Market Landscape
This move reflects a broader industry trend among digital-native fitness brands establishing physical footprints to increase brand presence. Oner Active is pivoting from its online origins to compete more aggressively in the brick-and-mortar sector alongside established retail rivals.
Shoppers in New York City will soon be able to experience and try on products in person for the first time. The new store design also includes social media-friendly features aimed at enhancing the interactive experience for visiting customers.
The takeaway
The move demonstrates how high-growth digital companies are leveraging their surging revenues to build physical brand experiences. Consumers can expect a more tactile shopping environment that integrates social media utility directly into the store layout.
What happens next
Oner Active plans to open its second physical retail store in Los Angeles in 2027.
Further reading
Learn more about the latest retail trends in the Retail sector.
Source note: This article includes information reported by Drapers.
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