Astrid & Miyu Opened Bloomingdale's Pop-Up Store
The jewelry brand has launched a six-month residency in New York City offering permanent welding and piercing services.
Updated on Oct. 12, 2026 in Jewelry
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Astrid & Miyu has opened a new pop-up shop on the first floor of Bloomingdale's 59th Street in New York City. The location will provide customers with piercing services and permanent jewelry welding for the next six months.
Why it matters
This pop-up marks the latest step in the company's global expansion strategy to meet rising consumer demand for affordable jewelry. The move follows the brand's entry into the Los Angeles market earlier this year.
The pop-up is located in the South East Corner of the first floor and will operate for six months. Astrid & Miyu currently maintains a global network of 32 stores.
The players
Astrid & Miyu
A jewelry brand known for its welded permanent pieces and professional piercing services.
Bloomingdale's
A luxury department store chain that is hosting the new pop-up location at its 59th Street store.
The details
The retail space features a curated selection of solid gold and plated jewelry pieces. Customers can also book professional piercing appointments or access permanent welding services on-site.
Timeline
April 2026: Astrid & Miyu opened a store in Los Angeles.
June 2026: The CEO reported annual turnover figures.
October 2026: The pop-up opened at Bloomingdale's 59th Street.
Next 3 years: The company targets reaching 50 store locations.
Culture Shift
The retail industry has increasingly leaned into temporary pop-up residencies to test consumer interest in new markets without long-term leasing commitments. This strategy aligns with the broader move toward physical retail experimentation in luxury department store environments.
New York City residents can visit the first floor of Bloomingdale's to book piercing or permanent welding appointments during the shop's six-month residency. Customers should plan for potential appointment demand at this new location.
The takeaway
The addition of this pop-up provides shoppers with direct access to specialized permanent jewelry services in a convenient department store setting. Visitors may want to book services early, as the pop-up location is only scheduled to remain open for a half-year period.
What happens next
The brand intends to open new retail sites in Austin and Williamsburg as part of its goal to reach 50 store units within the next three years.
Further reading
For more trends in the accessories market, explore the latest updates in Jewelry.
Source note: This article includes information reported by FashionNetwork.
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