Crowne Plaza Manhattan Times Square Reopened
The 22-storey hotel at 790 Seventh Avenue has completed a major transformation of its guestrooms and facilities.
Updated on Sept. 27, 2026 in Hospitality
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Al Rayyan Tourism Investment Company has officially opened the renovated Crowne Plaza Manhattan Times Square. The property features 685 refreshed guestrooms and suites alongside updated event and dining spaces.
Why it matters
The extensive renovation was designed to bolster the hotel's standing within the competitive Manhattan hospitality market. By updating its facilities while retaining its original character, the ownership aims to better serve guests in the prime Times Square location.
The hotel spans 22 storeys and offers a total of 685 guestrooms and suites. The project focused on incorporating sustainable materials and optimizing interior space throughout the property.
The players
Al Rayyan Tourism Investment Company
This Qatar-based firm owns the Crowne Plaza Manhattan Times Square and is actively expanding its footprint in the United States.
Highgate
Highgate is a real estate investment and hospitality management company that serves as the operator for the renovated Manhattan hotel.
The details
The renovation project encompassed a complete refresh of the building's guestrooms, public facilities, and event venues. Highgate, which operates the hotel, led the transformation to modernize the guest experience while preserving the property's distinct architectural identity.
Timeline
September 27, 2026: The renovated hotel property held its official reopening.
Market Landscape
This renovation follows the broader hospitality trend of urban asset modernization as investors seek to capture increased demand in prime business and tourist hubs. The move strengthens the property's competitive positioning against other high-profile hotels currently vying for market share in the Times Square area.
Travelers visiting Manhattan can now book newly designed rooms and utilize upgraded event spaces at the Seventh Avenue location. The renovation provides guests with modernized facilities that prioritize sustainable design elements within a central city hub.
The takeaway
As luxury and mid-scale hotels continue to refresh their designs, travelers should look for properties that have recently completed sustainability and infrastructure updates to ensure modern amenities. Investing in existing portfolios is a key strategy for owners aiming to maintain long-term value in high-demand markets.
Further reading
For more on how major properties are evolving in the region, explore the Hospitality section.
Source note: This article includes information reported by Qatar Tribune.
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