Chery Will Launch Boxy SUV Models by Early 2027
The automaker plans to expand its global vehicle lineup with rugged, utility-focused designs in the Australian market.
Updated on Sept. 27, 2026 in Car Types
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Chery is preparing to bring a series of new, boxy SUV models to the Australian market by early 2027. This expansion includes the official launch of the company's iCaur brand, which is set to feature four distinct models.
Why it matters
The boxy silhouette is being utilized by manufacturers to visually signal toughness, safety, and increased storage utility. By adopting this design language, Chery aims to compete in a segment popularized by vehicles like the Land Rover Defender and the Ford Bronco.
The upcoming iCaur brand will debut with a lineup consisting of 4 distinct models. These vehicles are scheduled to hit the Australian market by early 2027.
The players
Chery
Chery is a major Chinese automotive manufacturer that focuses on global market expansion and new vehicle design.
Jaguar Land Rover
Jaguar Land Rover is a British luxury vehicle manufacturer that maintains a joint venture with Chery.
The details
Automakers leverage the boxy SUV shape to optimize interior passenger space while using unique facial and rear styling to distinguish their products. Chery previously established its presence in this design category with the launch of the Jetour T2 in 2023.
Timeline
2019: Land Rover Defender unveiled
2020: Ford Bronco unveiled
2023: Jetour T2 launched
early 2027: Chery models and iCaur brand launch in Australia
Roadmap
The shift toward boxy SUV silhouettes marks a broader industry trend where automakers emphasize rugged, utilitarian aesthetics to meet consumer demand for utility. This strategy mirrors the design trajectory established by the Land Rover Defender, positioning Chery to capture segments currently dominated by legacy off-road brands.
Australian buyers can expect a new range of utility-focused vehicles to enter the market by early 2027. These additions will provide more options for consumers seeking the boxy aesthetic and interior storage capacity currently popular in the SUV segment.
The takeaway
Automakers are increasingly turning to boxy designs to maximize interior space while appealing to consumer preferences for rugged aesthetics. Prospective buyers interested in this design trend should track the 2027 rollout to compare how these new models stack up against established off-road icons.
Further reading
Learn more about the latest industry trends in the Car Types section.
Source note: This article includes information reported by The West Australian.
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