Two Birds and Blessings Partner to Feed Students

Volunteers packed hundreds of weekend meals for students at BUILD Academy at a local grocery event.

Updated on Oct. 21, 2026 in Philanthropy

Screen-print poster illustration of grocery bags filled with food items, representing a community-based student meal program. — Two Birds and Blessings in a Backpack have launched a partnership to supply weekend meal bags to Buffalo's BUILD Academy students. AI Illustration. Upload story photo >

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Volunteers gathered at a Wegmans location to pack 750 bags of weekend meals for students attending BUILD Academy. This effort marks the start of a charitable partnership between the egg brand Two Birds and the nonprofit Blessings in a Backpack.

Why it matters

The collaboration aims to combat food insecurity by providing consistent weekend nutrition to children in the Buffalo community. It leverages retail sales to ensure long-term support for student hunger programs.

The initiative kicked off with an initial $25,000 donation. Additionally, the Two Birds brand contributes 20 cents to Blessings in a Backpack for every carton of eggs sold.

The players

Two Birds

Two Birds is an egg brand that coordinates charitable donations through retail sales at grocery stores.

Blessings in a Backpack

Blessings in a Backpack is a national nonprofit organization that provides hunger-free weekends for children across the United States.

Wegmans

Wegmans is a regional supermarket chain headquartered in New York that frequently partners with local community organizations.

BUILD Academy

BUILD Academy is a public school in Buffalo that serves students who receive support from local food security initiatives.

The details

Shoppers support the ongoing program by purchasing Two Birds eggs at Wegmans, which helped fund the assembly of 750 meal bags during the October event. The project focuses on ensuring students have access to food outside of school hours.

October 13, 2026: Volunteers packed 750 bags of food for students.
Fall 2026: Two Birds brand launched at Wegmans.

Market Landscape

This partnership mirrors the trend of corporate-nonprofit alliances designed to address childhood food insecurity identified in the Feeding America childhood hunger report. It positions the brand to capture socially conscious consumers while providing measurable support for regional food gaps.

Customers shopping at Wegmans can directly contribute to local food security efforts by purchasing Two Birds eggs. These consistent purchases ensure that 20 cents per carton continues to fund weekend meal programs for local students.

The takeaway

Supporting partnerships between retailers and nonprofits offers a simple way for shoppers to participate in community aid. Consistent small contributions from daily grocery purchases can build significant resources for local school programs.