Toys"R"Us Opened Seasonal Shop at Crossgates Mall
The iconic brand has returned to Albany with a new holiday location operated by Go! Retail Group.
Updated on Oct. 1, 2026 in Retail
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Toys"R"Us has officially launched a seasonal store at Crossgates Mall in Albany. The new shop provides shoppers with a curated selection of popular toy brands and games for the holiday season.
Why it matters
This retail expansion marks the return of the well-known toy brand to the Albany area. The presence of the store offers local families expanded access to major toy brands during the peak holiday shopping period.
The brand has maintained its retail presence for 70 years. This new shop is operated through a partnership with Go! Retail Group to manage its seasonal expansion.
The players
Toys"R"Us
This is a global toy and clothing retailer that has operated for seven decades and is known for its wide variety of children's merchandise.
Go! Retail Group
This organization specializes in operating seasonal retail stores and pop-up shops across major shopping centers.
Crossgates Mall
This is a major shopping destination located in Albany that hosts a variety of retail stores and dining establishments.
The details
Located on the lower level of Crossgates Mall next to Five Below, the shop carries a wide assortment of products including LEGO, Barbie, Hot Wheels, NERF, and PAW Patrol. The inventory spans several categories such as arts and crafts, action figures, puzzles, electronics, books, and games.
Timeline
October 1, 2026: Toys"R"Us opened at Crossgates.
Through 2026: Shop remains open for the holiday season.
Market Landscape
This opening follows the broader industry trend of large retailers pivoting to smaller, seasonal footprints to capture holiday demand. The store positions the brand to compete directly for shelf space with other mall-based retailers like Five Below.
Shoppers in Albany can now access a wider inventory of brands like LEGO and Barbie directly at the mall. The store offers a physical shopping option for holiday gifts compared to purely online alternatives.
The takeaway
The return of established toy retailers to physical malls highlights the enduring appeal of in-person shopping during the holidays. Consumers looking for specific brands should prioritize visiting early in the season to ensure selection availability.
Further reading
For more on how local businesses are adapting to shifting holiday shopping habits, visit the Retail section.
Source note: This article includes information reported by WRGB.
Live Poll
Do you prefer shopping for toys at seasonal pop-up stores in your local mall?
