Chicago Infant Leads National Baby Competition
A nine-month-old Chicago local has surged to the top spot in the Honest Company Baby of the Year contest.
Updated on Oct. 1, 2026 in Babies

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Lev Maslovsky currently ranks first in his group for the national Honest Company Baby of the Year competition. The nine-month-old was born premature and spent his early days in the intensive care unit at Northwestern Prentice Women's Hospital.
Why it matters
The competition serves as a fundraiser for the nonprofit Baby2Baby, with the winner earning $25,000, a national ad campaign, and a feature in Variety Magazine. The Maslovsky family plans to split any potential winnings between an education fund and financial support for mothers in the service industry.
The competition offers a $25,000 cash prize, with voters allowed one free daily vote or additional entries through donations. The contest concludes for all participants on October 1.
The players
Lev Maslovsky
He is a nine-month-old Chicago resident who was born premature and is currently competing in a national baby contest.
The Honest Company
This consumer goods company organizes the annual Baby of the Year competition to highlight infants and support charitable causes.
Baby2Baby
This nonprofit organization provides essential items to children living in poverty and serves as the beneficiary for the competition's voting proceeds.
Northwestern Prentice Women's Hospital
This Chicago medical facility provided intensive care services for the contestant following his premature birth.
The details
Lev Maslovsky is competing against other infants across the country in a series of voting rounds. Supporters can cast votes daily to help him move forward in the contest and secure the grand prize.
Timeline
Lev Maslovsky was born in January 2026.
He achieved the top ranking in his group on September 25, 2026.
The competition officially concludes on October 1, 2026.
Culture Shift
The rise of social media-driven baby competitions reflects a broader trend of digital parental engagement and cause-based marketing. These events increasingly leverage public voting mechanisms to maximize brand visibility and charitable contributions.
Chicago residents can participate in the ongoing fundraising effort by casting daily votes through the official competition portal. These actions directly contribute to the financial aid sent to the Baby2Baby charity.
The takeaway
Engaging in online contests can offer a platform for families to pursue significant financial goals for their children's future. By participating in charitable voting rounds, supporters contribute to large-scale donations that assist families in need.
Further reading
Learn more about the latest trends in child-focused events in our Babies section.
Source note: This article includes information reported by NBC Chicago.
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