Surveillance Pricing Bill Stalls in New York Assembly
A measure to restrict discriminatory pricing based on personal data passed the state Senate but failed in the Assembly.
Updated on Nov. 11, 2026 in Legislative Policy
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The Protecting Consumers and Jobs from Discriminatory Pricing Act, sponsored by Assemblymember Michaelle Solages, passed the New York State Senate but did not pass the New York State Assembly. The measure was part of the One Fair Price Package introduced at a rally in March.
Why it matters
Surveillance pricing uses a consumer's personal data, algorithms and digital tracking to estimate willingness to pay, and the bill's failure leaves that practice unrestricted under current New York law. Solages said misinformation about electronic shelving label technology was difficult to address during a budget process that ran long.
The bill cleared the New York State Senate but was not passed by the State Assembly, and no vote tallies were reported. The measure's future depends on reintroduction in the coming session, and the extraction does not detail the specific vote counts.
The players
Michaelle Solages
Democratic New York Assemblymember who sponsored the Protecting Consumers and Jobs from Discriminatory Pricing Act and plans to reintroduce it.
The details
The measure included a provision barring electronic shelving labels, which Solages said became a point of misinformation that was difficult to resolve during the budget process. Because the budget process took so long, there was no time to address concerns about the electronic shelving labels before the Assembly vote.
Timeline
March 2026: The One Fair Price Package was introduced at a rally.
Coming legislative session: Solages plans to reintroduce the measure.
Legislative Context
The measure was part of the One Fair Price Package introduced at a March rally, and its failure in the Assembly leaves the package's pricing provisions unpassed. Solages plans to reintroduce the bill in the coming session.
Because the bill did not pass, New York consumers are not protected by its restrictions on using personal data to set individualized prices for now. The measure would return only if reintroduced and passed in a future session.
The takeaway
The stalled bill shows how technical provisions, such as rules on electronic shelving labels, can derail broader consumer protections when budget timelines are tight. Watch for the reintroduced measure in the coming session to see whether those concerns are resolved.
What happens next
Solages plans to reintroduce the Protecting Consumers and Jobs from Discriminatory Pricing Act in the coming legislative session.
Further reading
Follow state action on consumer protections in the Legislative Policy section.
Source note: This article includes information reported by Nystateofpolitics.
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