NotaWheelchair Sells Customized $999 Manual Wheelchair

Zack Nelson's company launched The Paradox Project in April 2026, a customizable manual wheelchair starting at $999.

Updated on Nov. 11, 2026 in Car Maintenance

NotaWheelchair Sells Customized $999 Manual Wheelchair

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In April 2026, NotaWheelchair launched The Paradox Project, a customized manual wheelchair starting at $999. The company was founded by YouTuber Zack Nelson, whose channel JerryRigEverything has more than 10 million subscribers.

Why it matters

The launch adds a lower-priced option to the market for specialized mobility equipment, where off-road wheelchairs have historically been costly. Nelson said the company was started after he could not justify spending $20,000 on a commercially available off-road model for his wife, Cambry.

The Paradox Project starts at $999, compared with roughly $20,000 for commercial off-road wheelchairs Nelson cited, and the company's earlier electric model The Rig now sells for $5,999 after launching at under $5,000. The company has not disclosed sales volume, and its projected break-even timing of late 2026 or early 2027 remains a forecast.

The players

Zack Nelson

Zack Nelson is a YouTuber who runs the JerryRigEverything channel, which has more than 10 million subscribers and over 1,600 videos, and who founded NotaWheelchair.

NotaWheelchair

NotaWheelchair is a Spanish Fork, Utah, company founded in 2020 that makes electric and manual wheelchairs designed for off-road use.

The details

NotaWheelchair was founded in 2020 in Spanish Fork, Utah, and was financed with earnings from Zack Nelson's YouTube channel rather than venture capital. The company's origin traces to a homemade off-road wheelchair Nelson built for his paralyzed wife, Cambry, by tying two electric bikes together with a seat in the center, which he filmed and posted online.

2012: Zack Nelson opens the JerryRigEverything YouTube channel.
2020: NotaWheelchair is founded and launches The Rig.
April 2026: NotaWheelchair launches The Paradox Project starting at $999.
Late 2026 or early 2027: The company expects to reach break-even, according to Nelson.

Roadmap

Off-road mobility equipment has historically been priced well beyond what most users can afford, leaving specialized wheelchairs largely out of reach for many people. NotaWheelchair's pricing undercuts those commercial models, though the company's own earlier electric model The Rig now costs $5,999, showing its price positioning is still evolving.

Customers looking for an off-road-capable manual wheelchair now have a listed starting price of $999 for The Paradox Project, though full customization options can change the final cost. Buyers should compare configuration choices and warranty terms before purchasing, since the company's electric model's price has already risen since launch.

The takeaway

Affordable specialized mobility equipment is increasingly coming from small companies rather than large manufacturers. Buyers should evaluate durability, support, and parts availability alongside the sticker price.