EKR Showcases Universal Seat Cover at SEMA
The automotive interior accessories brand returned to the 2026 SEMA Show for its fourth consecutive year.
Updated on Nov. 12, 2026 in Auto Parts
EKR, an automotive interior accessories brand under EKRCOVER Inc., exhibited oversized seat displays and new products at the 2026 SEMA Show in Las Vegas. The brand also introduced a new universal seat cover option.
Why it matters
The universal option targets owners of older vehicles, where product availability is often limited. Expanding beyond vehicle-specific fitment gives drivers of less commonly covered cars another route to interior customization.
EKR's catalog spans more than 10,000 vehicle applications, and the company returned to the 2026 SEMA Show for its fourth year. Pricing and launch timing for the new universal seat cover were not disclosed.
The players
EKR
EKR is an automotive interior accessories brand under EKRCOVER Inc. that produces custom seat covers and maintains a retail location in Monrovia, California.
SEMA Show
The SEMA Show is an annual automotive specialty equipment trade event held in Las Vegas that brings together aftermarket manufacturers, retailers and industry professionals.
The details
EKR develops seat covers using vehicle measurements, fitment data and 3D scanning for select applications, with customization options including materials, colors, patterns, perforation, stitching and personalized embroidery. At the show, the brand presented new products and material options alongside oversized seat displays.
Timeline
The 2026 SEMA Show ran November 3-6 at the Las Vegas Convention Center.
EKR's press release on its SEMA participation was published November 12, 2026.
Season Trajectory
EKR's fourth consecutive appearance at the SEMA Show places it among repeat exhibitors using the Las Vegas event to preview product lines. The universal seat cover marks a shift from the brand's vehicle-specific catalog toward broader fitment.
Owners of older vehicles with limited seat cover options may find a universal fit a practical alternative to vehicle-specific products. Buyers should check pricing and availability directly with EKR, as those details were not announced in the source.
The takeaway
Drivers with older or less common vehicles should watch for universal seat cover options that avoid the fitment limits of vehicle-specific products. Confirming dimensions and return policies before purchase helps avoid fit problems.
Further reading
For more on aftermarket accessories, explore Auto Parts coverage from Las Vegas.
Source note: This article includes information reported by The Manila times.
