Taiwan Pavilion Showcases 21 Automotive Brands
Taiwan Excellence returns to SEMA 2026 with 75 Taiwanese exhibitors, including 15 award winners, at Booth #10170 in the Las Vegas Convention Center.
Updated on Nov. 5, 2026 in Auto Parts
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The Taiwan Excellence Pavilion at SEMA 2026 showcases 21 Taiwanese automotive brands in the North Hall of the Las Vegas Convention Center. The pavilion includes 15 Taiwan Excellence Award winners, and approximately 75 Taiwanese companies are exhibiting across the show.
Why it matters
The pavilion presents Taiwan's strengths in automotive electronics and electrification to the SEMA community, serving as a first stop for Taiwanese brands entering the market. For Las Vegas, it marks the second consecutive year Taiwan Excellence has participated in the show held at the city's convention center.
The pavilion features 21 brands, 15 Taiwan Excellence Award winners, and about 75 Taiwanese companies across the show. Technologies span AI-powered safety, smart mobility, automotive electronics, and aftermarket accessories.
The players
Taiwan Excellence
Taiwan Excellence is a government-backed program promoting Taiwanese brands and products in international markets.
Nevada Governor's Office of Economic Development
The Nevada Governor's Office of Economic Development is the state agency that promotes business investment and trade in Nevada.
The details
The opening celebration at the Las Vegas Convention Center brought together U.S. and Taiwan government and industry leaders. Taiwan Excellence held the pavilion at Booth #10170 to highlight AI-powered safety, smart mobility, automotive electronics, and aftermarket accessories.
Timeline
2025: Nevada Governor's Office of Economic Development conducted a trade mission to Taiwan.
2026: Taiwan Excellence Pavilion opened at SEMA in the Las Vegas Convention Center.
Roadmap
Taiwan Excellence's return to SEMA for a second consecutive year extends its push into the North American aftermarket. The pavilion places Taiwanese automotive electronics alongside U.S. aftermarket suppliers at the show held in Las Vegas.
Drivers shopping for aftermarket accessories may see new options from Taiwanese brands as they enter the U.S. market. Advanced driver-assistance features are slated to become legally required on vehicles starting in 2029.
The takeaway
Taiwanese automotive electronics and aftermarket suppliers are building a sustained presence at SEMA. Buyers comparing aftermarket parts can use the exhibitor list to identify new brands before the show.
Further reading
For more on the aftermarket products on display, explore Auto Parts coverage.
Source note: This article includes information reported by THE SHOP.
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