Gentex Showcases Custom Cars at SEMA
Ringbrothers and Classic Car Studio unveil custom vehicles at the Gentex booth during the SEMA show in Las Vegas.
Updated on Nov. 3, 2026 in Car Culture
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Gentex displays its automotive technology at the SEMA show in Las Vegas, where Ringbrothers and Classic Car Studio unveil custom vehicles featuring Gentex products. The SEMA show takes place November 3-6, 2026, at the Las Vegas Convention Center.
Why it matters
The Gentex booth highlights how automotive electronics such as automatic-dimming mirrors and digital rearview mirrors are being adopted in the custom car market. The showcase places aftermarket builders alongside component makers at one of the industry's major annual events.
Brownfinger is powered by a DSR Performance 7.0L Hemi V8 generating 1,200 HP. Billie, a 1965 Pontiac GTO convertible, has its fenders and doors widened 2.5 inches on either side.
The players
Gentex
Gentex is an automotive technology supplier known for automatic-dimming and digital rearview mirrors.
Ringbrothers
Ringbrothers is a custom car builder known for high-profile show vehicles and an online parts store.
Classic Car Studio
Classic Car Studio is a St. Louis-based custom classic car builder.
The details
Ringbrothers debuted a 1965 Pontiac GTO convertible called Billie, while Classic Car Studio debuted Brownfinger, a custom 1970 Plymouth 'Cuda, at the Gentex booth. The booth also features automatic-dimming mirrors, digital rearview mirrors, the HomeLink car-to-home automation system, and dimmable sun visors, with the GNTX-R carbon fiber mirror sold through Ringbrothers' online parts store.
Timeline
November 3, 2026, 10:30 a.m.: Vehicle unveils begin at the Gentex booth in Central Hall, Hot Rod Alley, booth 23889.
November 3-6, 2026: The SEMA show is held at the Las Vegas Convention Center.
Car Culture
Gentex's automatic-dimming mirror technology, long established in production vehicles, is now being marketed to custom builders through the GNTX-R model sold via Ringbrothers' parts store. The SEMA show in Las Vegas remains the main annual venue where aftermarket parts makers and custom builders present such products.
Las Vegas hosts the SEMA show, bringing visitors and traffic to the Las Vegas Convention Center during the November 3-6 event. Car enthusiasts planning to attend can visit Gentex booth 23889 in Central Hall to see the GNTX-R mirror and other displays.
The takeaway
Custom builders are increasingly adopting factory-grade electronics such as automatic-dimming mirrors, bringing production-level technology into the aftermarket. Enthusiasts interested in these products can look for the GNTX-R through Ringbrothers' online parts store.
What happens next
The SEMA show runs November 3-6, 2026, at the Las Vegas Convention Center, with vehicle unveils beginning at the Gentex booth on November 3 at 10:30 a.m.
Further reading
For more on custom builds and enthusiast events, explore Car Culture coverage.
Source note: This article includes information reported by The Manila times.
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