Atlanta Hawks Name Prime Video Local Streaming Partner

In-market fans can now stream non-national games through an Amazon Prime membership.

Updated on Oct. 20, 2026 in Basketball

Atlanta Hawks Name Prime Video Local Streaming Partner

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The Atlanta Hawks have officially selected Prime Video as their new local streaming partner for non-national basketball games. This agreement allows viewers across the team's five-state regional territory to access broadcasts through an active Amazon Prime subscription.

Why it matters

The partnership expands digital accessibility for local fans who reside within the Hawks regional television market. It complements existing over-the-air broadcast arrangements to ensure consistent coverage for viewers throughout the region.

The Hawks regional television territory spans 5 states including Georgia, Alabama, Tennessee, South Carolina, and Mississippi. The organization also confirmed 74 as a relevant figure associated with current operational tracking.

The players

Atlanta Hawks

The Atlanta Hawks are a professional basketball team competing in the National Basketball Association.

Prime Video

Prime Video is a global subscription video streaming service owned and operated by Amazon.

Gray Media

Gray Media is a large American broadcasting company that owns and operates numerous television stations across the United States.

WANF

WANF is a CBS-affiliated television station based in Atlanta that broadcasts regional sports and news content.

Peachtree Sports Network

Peachtree Sports Network is a regional television channel that carries local professional and collegiate athletic events.

The details

Under this agreement, in-market fans gain a new streaming option for games not selected for national broadcasts. Gray Media remains the primary partner for over-the-air coverage, airing these contests via WANF and the Peachtree Sports Network throughout Georgia.

In July 2026, the Hawks named WANF and Peachtree Sports Network as official broadcast partners.
On October 20, 2026, the Hawks announced Prime Video as their new local streaming partner.

Season Trajectory

This deal marks a major change in how local viewers access the team throughout the 2026-27 season. By diversifying distribution, the organization stabilizes its broadcast footprint as regional sports network models continue to evolve.

Fans in the five-state territory must maintain an active Amazon Prime membership to view non-national games via the streaming platform. This change provides an alternative to traditional cable viewing, provided the user resides within the designated broadcast region.

The takeaway

Local fans should confirm their residence is within the authorized five-state territory before relying on the new streaming service. Check your existing streaming app updates to ensure full functionality when the local broadcast schedule commences.