Hawks Partner With Home Depot for Arena Activations
The Atlanta Hawks and State Farm Arena enter a multi-year partnership with the local retailer to boost community impact.
Updated on Oct. 19, 2026 in Basketball
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The Atlanta Hawks and State Farm Arena have signed an official home improvement partnership with The Home Depot. The agreement encompasses branding throughout the arena and the sponsorship of various fan experiences.
Why it matters
The collaboration seeks to increase community impact and raise career awareness for skilled trades among Atlanta residents. The initiative includes educational programming and long-term financial support for foundation work.
The partnership includes hammer stick giveaways at all 41 regular season home games and community engagement clinics for youth aged 6-16. Branding will be prominently displayed on arena signage, including the 200-Level Impact Board.
The players
Atlanta Hawks
The Atlanta Hawks are a professional basketball team competing in the National Basketball Association.
The Home Depot
The Home Depot is a global home improvement retailer headquartered in Atlanta.
State Farm Arena
State Farm Arena serves as the primary home venue for the Atlanta Hawks basketball organization.
College Park Skyhawks
The College Park Skyhawks are the NBA G League affiliate team for the Atlanta Hawks.
The details
The Home Depot will hold naming rights for the Fan Zone and Harry the Hawk's Nest while supporting the Build the Noise giveaway and Hawks Value Pack tickets. The deal also extends to the College Park Skyhawks and includes a My Dreams Realized student engagement program.
Timeline
Hammer stick giveaways will occur throughout the 2026-27 season.
Donations to The Home Depot Foundation begin in the 2027-28 season.
Season Trajectory
This deal aligns the Hawks with one of the region's largest employers to expand their local footprint beyond the basketball court. It signals a move toward more integrated community and career-readiness programming within the NBA's current sports-business landscape.
Fans attending games at State Farm Arena during the 2026-27 season will participate in the Build the Noise hammer stick giveaways at every home game. Students will gain new career exposure opportunities through the My Dreams Realized program in partnership with Atlanta Public Schools.
The takeaway
This partnership creates a new link between professional sports and local skilled trades training programs. Local attendees should watch for new, branded fan experiences throughout the arena starting this season.
Further reading
For more information on recent organizational updates, visit the Atlanta Basketball page.
Source note: This article includes information reported by Rough Draft Atlanta.
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