Fanatics to Open Retail Store at Atlanta Centennial Yards
The sports retailer is partnering with the Atlanta Hawks to launch a new storefront near State Farm Arena by 2027.
Updated on Oct. 16, 2026 in Retail
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Fanatics plans to open a new retail location at the Centennial Yards development in downtown Atlanta by 2027. The store is part of a multi-year partnership between the sports merchandise giant and the Atlanta Hawks.
Why it matters
The new retail space aims to provide a year-round shopping experience for sports fans near State Farm Arena, extending the company presence beyond the standard event footprint.
The store will be located within the 50-acre Centennial Yards development, which carries an estimated total cost of $5 billion. This site is situated in immediate proximity to State Farm Arena.
The players
Fanatics
Fanatics is a major global sports platform that specializes in licensed sports merchandise, trading cards, and digital sports collectibles.
Atlanta Hawks
The Atlanta Hawks are a professional basketball team competing in the National Basketball Association based in Atlanta, Georgia.
The details
Operating under a multi-year partnership agreement with the Atlanta Hawks, the store will feature team apparel and merchandise from various local sports organizations. The retail location is designed to offer a consistent, year-round presence for fans outside the immediate boundaries of the arena.
Timeline
October 9, 2026: Fanatics announced the partnership for the store.
2027: The Fanatics store is scheduled to open.
Market Landscape
This retail expansion follows the pattern set by the ongoing redevelopment of downtown Atlanta's Centennial Yards to integrate high-traffic sports and retail destinations. It positions Fanatics to capture sustained consumer interest within a major urban entertainment hub.
Local shoppers and sports fans can expect a new destination for team gear in downtown Atlanta by 2027. This location provides year-round access to merchandise regardless of the sports schedule at the nearby arena.
The takeaway
This development highlights the strategy of integrating branded retail stores into large-scale urban entertainment projects. Shoppers looking for local sports merchandise should monitor future development updates as the 2027 opening approaches.
Further reading
For additional context on the local commercial environment, visit the Atlanta Retail section.
Source note: This article includes information reported by The Atlanta Journal-Constitution.
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