RaceTrac Received Corporate Empowerment Award
The Atlanta-based retailer was honored for its commitment to gender equality and leadership development.
Updated on Oct. 9, 2026 in Business Strategy
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RaceTrac Inc. has been awarded the 2026 Top Women in Convenience Corporate Empowerment Award. The honor recognizes the Atlanta-based company for its efforts to advance female leaders within the convenience retail industry.
Why it matters
The award highlights convenience retail companies that demonstrate a significant commitment to gender equality and the professional empowerment of women in leadership. It recognizes institutional practices that foster career advancement in a traditionally male-dominated sector.
RaceTrac employs 15,000 staff across 850 locations in 14 states. Its internal development programs, such as LEAD, currently support 145 female members and 13 male allies.
The players
RaceTrac Inc.
Headquartered in Atlanta, this company operates over 850 convenience retail locations throughout 14 states.
Cool Girls Inc.
This is a non-profit organization that partnered with RaceTrac in 2025 to support its community initiatives.
The details
RaceTrac uses the LEAD business resource group to provide networking, development workshops, and access to senior leadership for its employees. The company also facilitates virtual field watch parties for internal events across its 14-state retail footprint.
Timeline
RaceTrac restructured into a multi-brand holding company in December 2025.
The company formed a partnership with Cool Girls Inc. in 2025.
RaceTrac received the award at the gala held on October 8, 2026.
Market Landscape
This recognition aligns with a broader industry trend of large-scale retailers implementing structured business resource groups to attract and retain female talent. Such initiatives position the company to compete for leadership quality in an increasingly tight retail labor market.
The company's focus on internal promotions and employee development programs may correlate with improved customer service standards at local retail sites. Shoppers in Atlanta and across the 14-state footprint may experience higher staff consistency as these retention programs mature.
The takeaway
Companies that invest in internal business resource groups and professional development programs for women often see higher retention rates in their leadership pipelines. Implementing structured mentorship and networking opportunities remains a vital strategy for long-term corporate growth.
Further reading
Learn more about corporate initiatives in the Business Strategy section.
Source note: This article includes information reported by Convenience Store News.
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