Duracell Opened Global Innovation Center in Atlanta
The 83,000-square-foot facility at Science Square Labs aims to develop new battery technology.
Updated on Oct. 12, 2026 in Remote Work
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Duracell has officially opened a new Global Innovation Center in Atlanta. The facility is designed to serve as the hub for the company's worldwide battery research and development network.
Why it matters
The site was strategically placed near the Georgia Tech campus to tap into a local pipeline of engineering talent. It represents a significant investment in regional research infrastructure.
The $56 million facility spans 83,000 square feet at 101 Nerem St. NW. It is part of a larger district planned for 1.8 million square feet of lab space.
The players
Duracell
This is a global company specializing in the manufacture of alkaline batteries and related power products.
Georgia Tech
This is a public research university in Atlanta that serves as a major hub for engineering and technological studies.
The details
Scientists, engineers, and cross-functional teams will collaborate at the site to create advanced battery technology. Representatives from the City of Atlanta, the State of Georgia, and Georgia Tech participated in the ribbon-cutting ceremony.
Timeline
October 12, 2026: Duracell officially opened the new innovation center.
Market Landscape
This facility highlights the ongoing industry trend of locating corporate R&D units near academic clusters to secure high-skill talent. It positions Duracell to leverage regional research ecosystems in its competition to lead battery technology innovation.
Residents in the area may see increased professional opportunities as the facility moves toward its goal of creating 120 jobs. The project also contributes to the ongoing growth of the Science Square district in Atlanta.
The takeaway
The move underscores how major manufacturers are prioritizing proximity to technical universities to drive product innovation. Job seekers and local engineers should monitor hiring developments as the facility scales its operations.
Further reading
For more on the changing landscape of corporate office hubs, visit the Remote Work section.
Source note: This article includes information reported by WSB-TV Channel 2 - Atlanta.
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