Eti Gida Expanded Trubar Protein Bar Line

The company launched a new high-protein collection featuring plant-based ingredients.

Updated on Oct. 6, 2026 in Vegetarian

Eti Gida Expanded Trubar Protein Bar Line

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Do you prioritize high protein and fiber content when choosing snacks for your diet?

Eti Gida has introduced a new collection to its Trubar protein bar brand, aimed at providing high-protein, plant-based nutrition. The bars are specifically formulated with a blend of brown rice and pea protein.

Why it matters

This expansion broadens the range of snack options for consumers seeking products that avoid common allergens. The company is targeting health-conscious individuals by removing gluten, soy, dairy, and sugar alcohols from the new line.

The new bars contain 18 grams of plant protein and 12 grams of fiber per serving. They are sweetened with monk fruit and exclude seed oils, dairy, gluten, soy, and sugar alcohols.

The players

Eti Gida

Eti Gida is a food manufacturer known for producing snacks and confectionery products.

Trubar

Trubar is a protein bar brand owned by Eti Gida that focuses on plant-based and allergen-friendly ingredients.

The details

The product line, which includes flavors such as Chocolate Pea-nut Job, Caramel But Make It Salty, and Cake It 'Til You Make It, focuses on clean-label ingredients. These bars utilize brown rice and pea protein as their primary protein sources.

The product expansion was announced on October 6, 2026.

Culture Shift

This release follows the ongoing industry-wide transition toward clean-label snacks that prioritize plant-derived protein sources over traditional alternatives. It reflects a growing consumer movement to eliminate common allergens and sugar alcohols from daily diets.

Miami shoppers can expect these allergen-friendly bars to hit local shelves as part of the nationwide rollout of the new Trubar line. These bars provide a practical alternative for those maintaining specific dietary routines that exclude dairy, soy, or gluten.

The takeaway

Consumers should check labels to confirm that the specific plant-based ingredients meet their unique nutritional goals. Exploring these new bar options can help streamline daily protein intake without relying on processed additives or seed oils.