Star Burger Partnered With Miami Hurricanes

The restaurant chain has officially joined forces with the university for the 2026-2027 season.

Updated on Oct. 14, 2026 in Healthy Food

Bold vector editorial illustration of a gourmet burger against stylized tropical foliage, representing a local business and university collaboration. — Star Burger has partnered with the University of Miami Athletics, introducing a signature burger developed with student athlete Malachi Toney. AI Illustration. Upload story photo >

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Star Burger has announced a new partnership with the University of Miami Athletics, becoming the official burger of the Miami Hurricanes. To mark the collaboration, the restaurant introduced a specialty menu item created with input from student athlete Malachi Toney.

Why it matters

This deal marks the first collegiate partnership for Star Burger, which was founded by the Estrella family earlier this year. The menu addition reflects a growing trend of integrating regional athletic branding into local dining experiences.

The Star Burger flagship location at 4901 SW Eighth St. spans 2,750 square feet and features a 750-square-foot covered terrace. The specialty Canes Burger utilizes grass-fed and grass-finished beef paired with a tostón round, aged cheddar, and pesto.

The players

Star Burger

A restaurant chain founded by the Estrella family that specializes in grass-fed beef offerings.

University of Miami Athletics

The collegiate sports department that coordinates the various varsity athletic teams representing the University of Miami.

Malachi Toney

A student athlete at the University of Miami who consulted on the development of the specialty menu item.

The details

The new Canes Burger was developed specifically to mirror team colors and branding through its unique ingredient selection. Student athlete Malachi Toney collaborated on the item, which anchors the partnership between the brand and the university athletics department.

Star Burger was established by the Estrella family in 2026.
The partnership covers the entire 2026-2027 season.

Culture Shift

This collaboration aligns with the broader move toward hyperlocal marketing in the collegiate sports sector, where businesses leverage student-athlete identity to build brand loyalty. It represents a significant shift from traditional stadium sponsorships to direct product integration involving active players.

Miami residents can visit the flagship location at 4901 SW Eighth St. to purchase the new menu item and experience the 750-square-foot terrace. This partnership provides a new option for game-day dining that incorporates local culinary influences like the tostón.

The takeaway

The partnership highlights the increasing importance of athlete-consulted menu design in attracting local fans. Customers interested in regional flavor profiles may find that these specialized collaborations offer a unique, if seasonal, alternative to standard fast-food fare.