WSS Will Launch New Apparel Line This Sunday
The 23-piece collection featuring Steven Mena and Umbro arrives online before hitting Los Angeles retail stores.
Updated on Oct. 2, 2026 in Fashion
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WSS is set to launch a collaborative clothing collection with designer Steven Mena and sportswear brand Umbro starting this Sunday. The 23-piece line will initially debut online before becoming available across all physical WSS retail locations on Oct. 7, 2026.
Why it matters
WSS is expanding its apparel offerings to better complement its core footwear business while helping Umbro strengthen its connection with younger fashion consumers. The collaboration leverages local cultural themes by featuring colorways inspired by Mexico, El Salvador, and Guatemala.
The collection includes 23 items such as jerseys, denim, jackets, and hoodies with price points ranging from $45 to $120. Umbro, the heritage partner in this collaboration, was originally founded in 1924.
The players
WSS
This retail company focuses on footwear and is currently expanding its apparel offerings to drive store growth.
Steven Mena
He is the founder of the brand Menace and directed the prelaunch fashion show for this collaboration.
Umbro
Founded in 1924, this sportswear brand is partnering with WSS to increase its relevance among younger consumers.
The details
The collection showcases looser proportions and muted colors alongside reworked checkerboard shorts designed by Menace founder Steven Mena. A prelaunch fashion show directed by Mena will take place at I Love Micheladas' First Fridays event in Los Angeles.
Timeline
A prelaunch fashion show event will take place this Friday in Los Angeles.
The collection will launch online at shopwss.com this Sunday.
The collection will be available at all WSS stores on Oct. 7, 2026.
Culture Shift
This collaboration reflects a broader industry trend where retailers integrate heritage sportswear brands with independent streetwear designers to capture younger markets. By blending cultural storytelling with traditional sportswear aesthetics, companies are shifting away from generic inventory toward curated, lifestyle-focused collections.
Shoppers can access the new collection online this Sunday or visit local WSS stores starting Oct. 7 to purchase items. The price range provides an accessible entry point for consumers looking for designer-led sportswear.
The takeaway
Collaborative apparel lines allow retailers to diversify their product mix beyond traditional staples. Consumers looking for limited-edition items should monitor the Sunday online launch to ensure size availability before the retail rollout.
Further reading
For more on the latest trends, explore our Fashion section.
More information
View the online collection storefront for official product details and availability.
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Do you prefer shopping at retailers that offer exclusive, local designer collaborations?
