Krafton Will Debut PUBG Capsule Collection in Los Angeles

The game publisher is partnering with mgk's Floor 13 studio for an exclusive drop at the upcoming ComplexCon US.

Updated on Sept. 28, 2026 in Gaming

Bold vector editorial illustration of a tactical streetwear jacket, showcasing clean lines and vibrant geometric style for a modern fashion drop. — Krafton is collaborating with Floor 13 to release a new PUBG-inspired apparel collection at the ComplexCon event in Los Angeles this October. AI Illustration. Upload story photo >

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Krafton will launch a PUBG-themed capsule collection on October 3 and 4 at the Los Angeles Convention Center. The apparel line arrives as part of a collaboration with the creative studio Floor 13, founded by artist mgk.

Why it matters

The partnership aims to bridge the gap between digital gaming and physical culture, using the game's iconic "Better Luck Next Time" mantra as a central design theme. This move underscores Krafton's long-term strategy to expand the PUBG brand beyond the screen and into lifestyle fashion.

The capsule collection features apparel such as t-shirts, sweatshirts, and hats adorned with PUBG imagery. The release is explicitly themed around the number 13 and the concept of luck.

The players

Krafton

Krafton is a major video game publisher known for developing and managing the battle royale game PUBG.

mgk

mgk is a musician and creative visionary who founded the Floor 13 studio.

Floor 13

Floor 13 is a creative studio founded by mgk that focuses on fashion and design collaborations.

The details

The collaboration leverages the aesthetic of the Floor 13 creative studio to reimagine game elements for streetwear. Fans attending the event in Los Angeles will have the first opportunity to purchase the items produced during this creative partnership.

October 3 and 4: The capsule collection will be available for purchase at the Los Angeles Convention Center.

Culture Shift

This collaboration follows the documented trend of gaming brands seeking to monetize their intellectual property through limited-run apparel partnerships. It reflects a broader movement where major game publishers are prioritizing physical consumer products to build community and cultural relevance.

Attendees of ComplexCon in Los Angeles can purchase the limited-edition pieces directly at the convention floor. The collection requires in-person attendance at the event, making it a time-sensitive opportunity for local fans of the game.

The takeaway

Gaming companies are increasingly treating their virtual intellectual property as high-fashion streetwear brands to capture new audiences. Fans interested in such collaborations should monitor major cultural conventions, as these events frequently serve as the primary retail launch points for limited-edition merchandise.