Halle Berry and Cardi B Joined Create & Cultivate

The Los Angeles festival gathered thousands to celebrate female entrepreneurs and business leaders.

Updated on Sept. 21, 2026 in Food and Drink

Bold vector editorial illustration of a modern festival podium on a platform, representing a professional event for women in business. — The Create & Cultivate festival in Los Angeles hosted thousands of attendees this week to connect female entrepreneurs with industry mentors and professional development panels. AI Illustration. Upload story photo >

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Halle Berry, Alix Earle, and Cardi B appeared at the Create & Cultivate festival in Los Angeles this past week. The two-day event showcased female entrepreneurs through a series of panels, workshops, and immersive brand activations.

Why it matters

The festival aimed to highlight and support women in business by providing a platform for networking and industry mentorship. It underscored the growing influence of female-led brands and the importance of professional development spaces for women.

Over 4,000 people attended the festival to engage with panels and workshops. The event featured dedicated brand representations from Joylux, Reale Actives, and Grow Good.

The players

Halle Berry

The Academy Award-winning actress appeared at the event to represent the brand Joylux.

Cardi B

The Grammy-winning recording artist performed a concert and represented the brand Grow Good.

Alix Earle

The prominent social media influencer and entrepreneur represented Reale Actives at the festival.

Jaclyn Johnson

She is the founder of Create & Cultivate and a noted advocate for female entrepreneurs.

Marina Middleton

She serves as the CEO of Create & Cultivate and oversees the organization's strategic events.

The details

Attendees participated in a variety of keynote conversations and interactive displays featuring brand partners. Cardi B also provided a musical performance, further drawing crowds to the Los Angeles-based event.

September 19-20, 2026: The Create & Cultivate festival took place in Los Angeles.

Industry Dynamics

This event reflects the broader shift toward celebrity-driven professional networking, where personal brands bridge the gap between entertainment and business. It highlights the growing strategy among event organizers to utilize high-profile influencers to anchor professional summits.

Fans were able to access the event through ticketed attendance, which granted entry to the panels, workshops, and the featured concert performance. Future events from the organizers may continue to offer similar opportunities for public interaction with brand ambassadors.

The takeaway

The success of this festival demonstrates the continued demand for in-person professional experiences that blend industry networking with entertainment. Entrepreneurs looking to expand their reach can leverage such events to build direct connections with both peers and potential customers.