Sugar 'N Spice Will Open Long Beach Shop

The historic frozen treat business will bring its signature ice cream bars to Belmont Shore.

Updated on Oct. 9, 2026 in Openings & Closings

Bold vector editorial illustration of a chocolate-dipped frozen banana bar on a wooden stick, resting on a clean marble surface. — Sugar 'N Spice will expand its historic ice cream and frozen banana business to a new retail space in Belmont Shore, Long Beach. AI Illustration. Upload story photo >

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Sugar 'N Spice will soon expand into the Belmont Shore neighborhood of Long Beach. The business plans to open its new retail space at 5269 E. 2nd St. in time for the upcoming Belmont Shore Christmas Parade.

Why it matters

This expansion brings an 80-year-old culinary institution to a new community. The move marks a significant geographic growth for the brand, which is known for its hand-dipped frozen bananas and ice cream bars.

Founded in 1945, the business brings eight decades of experience to the 5269 E. 2nd St. storefront. This site previously housed a European Wax Center.

The players

Sugar 'N Spice

An iconic business established in 1945 that specializes in hand-dipped frozen bananas and ice cream bars.

The details

The shop will feature the brand's iconic hand-dipped frozen bananas and ice cream bars for local customers. To celebrate the new neighborhood, the company will rebrand its signature Balboa Bar product to the Belmont Bar for this location.

1945: Sugar 'N Spice was established.
Future: The Long Beach shop is scheduled to open.

Market Landscape

The expansion follows the broader trend of the retail corridor revitalization of Belmont Shore's 2nd Street, which has seen increased interest from legacy food brands. By establishing a presence in this district, the company positions itself to capture local foot traffic in a highly competitive coastal dining market.

Local shoppers in Belmont Shore can expect a new destination for frozen treats at the 5269 E. 2nd St. storefront. Customers should note that the business will offer its signature product under the local name Belmont Bar.

The takeaway

Legacy food businesses often adapt their branding to foster deeper connections with new local customer bases. Residents visiting the new shop can sample traditional recipes while experiencing the localized rebranding efforts.