WePlay Indoor Playground Opened in Boise
The new facility has launched at Boise Towne Square in the former Forever 21 storefront.
Updated on Oct. 10, 2026 in Openings & Closings
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WePlay Boise officially opened its indoor playground at Boise Towne Square on October 9, 2026. The new facility offers various play structures for children aged six months to 12 years old.
Why it matters
The opening marks a shift for Boise Towne Square as the mall continues to incorporate experiential entertainment businesses to drive foot traffic. This strategy follows the mall's recent additions of other attractions like mini-golf and escape rooms.
The renovation project for the former Forever 21 space was valued at $595,000 in official building permits. The facility is designed to serve children ranging from six months to 12 years of age.
The players
WePlay
This company operates indoor children's playgrounds and maintains an existing facility at the Spokane Valley Mall.
Boise Towne Square
This is a major regional shopping center in Boise that has been diversifying its tenant mix with experiential entertainment businesses.
Slick City
This is an entertainment brand that is preparing to launch a new play zone located across Milwaukee Street.
The details
The facility features a variety of active attractions including a sports arena, trampolines, a junior ninja warrior course, and a volcano slide. Renovations to the space included the installation of new interior partitions and dedicated restrooms to support the playground operations.
Timeline
Spring 2026: BoiseDev reported on the upcoming playground project.
October 9, 2026: WePlay Boise opened at Boise Towne Square.
October 2026: Slick City is expected to open a competing play zone.
Market Landscape
This opening follows the national trend of mall operators replacing legacy retail anchors with experiential entertainment as traditional department stores shutter nationwide. The addition of activity-based tenants positions the mall to compete with other regional entertainment hubs.
Local families now have a new climate-controlled play environment to utilize within the city limits. Shoppers at the mall can expect to see higher visitor volume in the corridor near the former Forever 21 space as the facility reaches capacity.
The takeaway
The transformation of vacant anchor stores into active play zones represents a major pivot for regional shopping centers. Families seeking indoor activities for children should monitor the local entertainment corridor as additional play centers arrive this month.
Further reading
For more information on retail changes in the area, visit the Openings & Closings section.
Source note: This article includes information reported by BoiseDev.
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