Matsu Matcha Opens First Central Valley Location
The new tea shop in Clovis introduces a digital-first ordering system for its menu of drinks and desserts.
Updated on Oct. 28, 2026 in Openings & Closings
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Matsu Matcha has officially launched its first Central Valley location in Clovis. The shop features a streamlined ordering process utilizing two dedicated kiosks instead of traditional cashiers.
Why it matters
The opening brings a new specialty beverage and dessert option to Clovis residents. Its digital ordering model represents a shift toward automated service in local retail dining.
The shop is located at 1195 Herndon Ave., Unit 102 and relies on two self-service ordering screens to manage customer requests. This replaces the conventional cashier setup found in many similar retail establishments.
The players
Dang Nguyen
He is the business owner who operates the new Matsu Matcha location in Clovis.
Paris Bahn Mi
This is a restaurant located at 300 W. Shaw Ave. that is owned by Dang Nguyen.
Nior Nail Lounge
This is a business located at 300 W. Shaw Ave. that is owned by Dang Nguyen.
The details
Customers at the new shop can use the two available screens to place orders for various drinks, desserts, and specific customizations. Behind the counter, staff members are available to provide gelato samples upon request.
Timeline
Matsu Matcha opened its Clovis location on October 25, 2026.
Customers were observed waiting in lines at the store on October 27, 2026.
Market Landscape
The opening of this location follows the industry-wide transition toward kiosk-based automated ordering systems in small-scale dining. This positions the shop alongside other local ventures in Clovis that are leveraging digital interfaces to optimize store operations and customer service.
Local visitors to the new Herndon Avenue shop should be prepared to use the digital kiosks to finalize their orders and customization preferences. The store is currently experiencing high demand, which may result in wait times for patrons.
The takeaway
The store offers a modern dining experience centered on digital efficiency rather than traditional human-staffed point-of-sale stations. Customers planning to visit during peak hours should account for potentially high volume and lines at the new facility.
Further reading
Find more local business updates in the Clovis Openings & Closings section.
Source note: This article includes information reported by The Fresno Bee.
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