Rainbow City Joined Alabama Good Grit Program

Rainbow City is among five Alabama communities selected for a statewide initiative to boost local engagement.

Updated on Oct. 12, 2026 in Civic

Rainbow City Joined Alabama Good Grit Program

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Rainbow City has joined the Good Grit Pilot Program, an initiative designed to showcase local assets and strengthen community engagement. The city was selected alongside four other Alabama communities to participate in the project.

Why it matters

The program provides participating cities with specialized resources to improve their brand identity and digital presence. By highlighting local strengths, the initiative aims to foster deeper connections between Alabama residents and their municipalities.

Five Alabama municipalities were selected for the inaugural Good Grit Pilot Program. The program aims to assist cities with brand identity, professional photography, video production, and custom website design.

The players

Alabama League of Municipalities

This non-profit organization supports city governments across the state through advocacy, education, and resource sharing.

Good Grit Agency

This creative firm specializes in storytelling, brand development, and media production for community-focused organizations.

The details

The program is operated by the Alabama League of Municipalities and the Good Grit Agency to provide comprehensive communication strategies. City leaders, business owners, and community advocates from the participating towns received training at an official orientation session.

The Alabama League of Municipalities launched the Live Locally Alabama campaign in September 2024.
City representatives attended an orientation session in Montgomery on October 6, 2026.

Industry Dynamics

The Good Grit Pilot Program operates as a key component of the Live Locally Alabama campaign initiated by the Alabama League of Municipalities. This effort reflects a broader trend among state associations to invest in digital branding to help small cities compete for talent and investment.

Residents of Rainbow City can expect to see updated digital branding, new photography, and a refreshed municipal website in the coming months. These changes are intended to provide citizens with better access to local business information and community assets.

The takeaway

This initiative underscores the increasing importance of professional communication strategies for smaller municipalities seeking to engage their citizens. Communities looking to replicate this success should focus on aligning their local identity with clear, high-quality digital assets.