Samuel Adams Launches Winter Break Variety Pack
The seasonal pack pairs a new chocolate cherry stout with three existing winter beers.
Updated on Nov. 6, 2026 in Beer
Samuel Adams has released Winter Break Variety Pack, which combines a new Chocolate Cherry Stout with Winter White Ale, Winter Lager, and Old Fezziwig. The brewer is leaning into cherry, a flavor it describes as increasingly popular but underrepresented in beer.
Why it matters
The company says its cherry portfolio is up 17% year to date, which prompted the festive cherry brew. The release gives drinkers a seasonal multipack spanning stout, ale, and lager styles.
The variety pack's Chocolate Cherry Stout is 6% ABV, while Winter White Ale is 5.7%, Winter Lager 5.6%, and Old Fezziwig 5.9%. The company's cherry portfolio is up 17% year to date, a figure it cites as the reason for launching the new cherry stout.
The players
Samuel Adams
Samuel Adams is a Boston-based craft brewer known for its Boston Lager and seasonal releases.
The details
Chocolate Cherry Stout is a fudge chocolate stout with cherry cordial and vanilla notes, balanced by roasted malt. The pack's other beers balance bright orange peel with cinnamon and nutmeg in the Winter White Ale.
Timeline
November 6, 2026: Winter Break Variety Pack release announced.
Culture Shift
The brewer's 17% year-to-date growth in cherry products shows drinkers reaching beyond the usual hop-forward and lager-heavy profiles. Adding a cherry stout to a seasonal lineup extends that flavor trend into the winter gift-pack market.
For shoppers, the pack offers four different styles in one purchase, from a dessert-leaning stout to lighter winter ales and lagers. Those who enjoy cherry or chocolate flavors may find the stout a seasonal alternative to their usual pours.
The takeaway
Cherry is gaining ground in beer, and a seasonal multipack is a low-commitment way to sample it alongside familiar winter styles. Drinkers who want to compare flavors can taste the stout against the lighter beers in the same pack.
Further reading
Explore more on the Beer section for other seasonal releases and brewing trends.
Source note: This article includes information reported by Beverage Industry.
