El Pollo Loco Posts 5% Same-Store Sales Growth
The chicken chain reported its third-quarter 2026 results on November 5 and outlined plans to expand into New York.
Updated on Nov. 6, 2026 in Dining Out
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El Pollo Loco reported systemwide same-store sales growth of 5% year over year for the third quarter of 2026 during its November 5 earnings call. The company also announced in September its planned entry into New York.
Why it matters
The results show digital ordering and loyalty programs contributing to sales growth at the chain. The New York plans signal an effort to expand beyond its core West Coast footprint using experienced franchise operators.
Digital orders accounted for 31% of total sales in the quarter, and restaurant level margin reached 18.4%, within the company's long-term target range of 18% to 20%. Loyalty members visit about twice as often as nonmembers, though the company did not detail how that gap was measured.
The players
El Pollo Loco
El Pollo Loco is a Mexican-style fast-food chain known for flame-grilled chicken, headquartered in Costa Mesa, California, with a core footprint on the West Coast.
The details
El Pollo Loco is using experienced franchise operators to establish footholds in new state markets such as New York. The company is also expanding its digital loyalty network through Loco Rewards and has secured multi-unit development deals outside its core West Coast footprint.
Timeline
September 2026: El Pollo Loco announced its planned entry into New York.
November 5, 2026: The company held its third-quarter 2026 earnings call and reported same-store sales growth.
Culture Shift
El Pollo Loco's 31% digital share of sales reflects a broader move among U.S. chains toward app-based ordering and loyalty rewards. The chain is applying that model as it enters markets such as New York.
Diners in New York may see El Pollo Loco locations open as the chain expands there through franchise operators. Customers who order through the app or join Loco Rewards may find it easier to track orders and earn repeat-visit benefits.
The takeaway
El Pollo Loco's results suggest that digital ordering and loyalty programs can drive repeat visits in fast food. Diners who use these tools may find more consistent access to rewards and ordering convenience.
Further reading
For more restaurant industry coverage, explore Dining Out for national trends in fast-casual chains.
Source note: This article includes information reported by The Motley Fool.
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