YouGov Ranks Subway Most Bipartisan Brand

YouGov's U.S. Bipartisan Brand Rankings 2026 report measured 2,238 brands for consideration among Democrats and Republicans.

Updated on Nov. 4, 2026 in Organic Food

Live Poll

Do political views affect which everyday brands you're willing to buy from?

YouGov released its U.S. Bipartisan Brand Rankings 2026 report, naming Subway America's most bipartisan brand. Subway was considered by 29% of U.S. Democrats and Republicans.

Why it matters

The report identifies which brands draw consumers across party lines, offering a view of where political identity does and does not shape everyday purchasing in the United States. With 65% of measured brands showing a partisan skew, most brands are still divided along political lines.

Of 2,238 brands measured, 774 were considered at relatively equal rates by Democrats and Republicans, and 65% showed a partisan skew. The report does not detail the sample size behind the consideration figures.

The players

YouGov

YouGov is an international research data and analytics company known for public opinion and consumer polling.

Subway

Subway is a global fast-food restaurant chain known for its sandwich menu and franchise model.

The details

Kroger was named the most bipartisan grocer, Buffalo Wild Wings the most bipartisan casual dining brand, and BP the most bipartisan fuel brand. Trader Joe's, Costco and Whole Foods lead grocery consideration among Democrats, while Walmart, Sam's Club and Publix lead among Republicans.

2026: YouGov releases the U.S. Bipartisan Brand Rankings 2026 report.
November 4, 2026: Coverage of the report is published.

Culture Shift

YouGov's partisan brand polling tracks how political identity increasingly sorts American consumer choices, with the 2026 rankings extending that line of measurement across retail and restaurant categories. The finding that 65% of brands show a partisan skew suggests that political sorting now reaches everyday purchasing decisions.

Shoppers who want to avoid partisan brands can use the report's category lists to compare grocers, restaurants and retailers. Those who prefer brands that appeal across party lines may find Kroger, Subway or Buffalo Wild Wings more consistent with their choices.

The takeaway

Brand choices increasingly reflect political identity, so checking how a company's customer base splits by party can help explain why certain stores or restaurants feel familiar or foreign.