Market 32, Price Chopper to Offer Veterans 11% Discount
The grocery chains will give veterans and military families an 11% discount on one shopping trip on Veterans Day, Nov. 11.
Updated on Nov. 3, 2026 in Military Jobs
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Market 32 and Price Chopper will offer an 11% discount on one shopping trip to veterans, active-duty military personnel, and their immediate family members on Nov. 11, 2026. Eligible shoppers must present proof of military service and an AdvantEdge Rewards card.
Why it matters
The promotion honors Veterans Day and gives military families a direct savings opportunity on groceries. The chains are also pairing it with a month-long fundraising effort for Disabled American Veterans.
The chains are offering an 11% discount on one trip, and matching customer round-up donations up to $10,000 for Disabled American Veterans. The extraction does not report how much has been collected so far.
The players
Market 32
A regional grocery chain that is offering the veterans discount and running the DAV donation campaign alongside Price Chopper.
Price Chopper
A regional supermarket chain that is partnering with Market 32 on the veterans discount and the DAV fundraising effort.
Disabled American Veterans (DAV)
A nonprofit organization that helps veterans and their families access benefits, medical transportation, and employment resources.
The details
Veterans, active-duty personnel, and immediate family members can receive the discount with a military ID, VA healthcare card, DD214 form, or a driver's license noting veteran status. Shoppers can also round up purchases to the next dollar at checkout through Nov. 30, and the chains will distribute stars cut from retired American flags through a partnership with Stars for Our Troops.
Timeline
Nov. 11, 2026: Veterans discount and flag-star distribution take place.
Throughout November 2026: DAV donation round-up campaign runs.
Nov. 30, 2026: Round-up donation campaign ends.
Military Jobs Context
The promotion sits alongside Stars for Our Troops, an organization that turns retired American flags into keepsakes for veterans and service members. It shows how private retailers are increasingly tying Veterans Day recognition to direct consumer savings and nonprofit fundraising.
Eligible veterans and military families can save 11% on one shopping trip on Nov. 11 by presenting proof of service and an AdvantEdge Rewards card. Shoppers who round up at checkout through Nov. 30 also help fund DAV services for veterans.
The takeaway
Veterans and military families planning a Veterans Day grocery trip should bring a qualifying ID and AdvantEdge Rewards card to claim the 11% discount on Nov. 11.
What happens next
Round-up donations to Disabled American Veterans close on Nov. 30, 2026.
Further reading
Explore more on Military Jobs for context on veteran employment and support programs.
Live Poll
Do you think corporate discounts for veterans meaningfully support those who served?
