Burst Launches Red Sonic Toothbrush Set With MAGNA-TILES
The limited-edition holiday set pairs a Burst sonic toothbrush with MAGNA-TILES building pieces and is sold at $69.99.
Updated on Nov. 3, 2026 in Retail
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Burst has launched a limited-edition Red Sonic Toothbrush Set with MAGNA-TILES, retailing for $69.99 and available on Amazon, TikTok Shop, and Burstoralcare.com. The partnership follows MAGNA-TILES' first-ever outbound licensing agreement.
Why it matters
The collaboration combines oral care with children's building toys, a pairing positioned for holiday gifting. It reflects MAGNA-TILES' first outbound licensing deal, extending its brand into a new product category.
The set retails for $69.99 and claims up to 26x better plaque reduction than a manual toothbrush, per company statements. The source does not provide the study behind the claim or any sales volume for the limited-edition release.
The players
Burst
Burst is an oral care brand that sells sonic toothbrushes and reports a community of more than 40,000 ambassadors.
MAGNA-TILES
MAGNA-TILES is a magnetic building set brand sold in more than 80 countries and ranked by Circana as America's #1 magnetic building sets brand.
The details
The Red Sonic Toothbrush Set includes a red MAGNA-TILES x Burst Kids Sonic Toothbrush, a super-soft brush head, a charging base and cable, a red travel case, and 16 microMAGS travel pieces. It is available through Amazon, TikTok Shop, and Burstoralcare.com.
Timeline
November 3, 2026: Burst announced the limited-edition Red Sonic Toothbrush Set launch.
Market Landscape
MAGNA-TILES holds the top spot among U.S. magnetic building sets according to Circana, and its first outbound licensing agreement extends that brand into oral care. The move shows a children's toy brand using licensing partnerships to reach adjacent household categories ahead of the holiday season.
Shoppers looking for a holiday gift can buy the Red Sonic Toothbrush Set for $69.99 on Amazon, TikTok Shop, or Burstoralcare.com. The set bundles a sonic toothbrush with building pieces, which may affect how families budget for gifts that combine oral care and play.
The takeaway
Parents shopping for holiday gifts can compare the set's $69.99 price against the included accessories before buying. Checking the brand's plaque-reduction claims against independent studies can help inform purchase decisions.
Further reading
Explore more Retail news to see how brands like MAGNA-TILES are expanding into new product categories.
More information
Visit the Burst product purchase and information page to view the Red Sonic Toothbrush Set.
Source note: This article includes information reported by The Manila times.
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