Toy Foundation Names 122 Finalists for 2027 Awards
The Toy Foundation announced 122 finalists for its 2027 Toy of the Year Awards at the Chicago Toy & Game Fair in Rosemont, Illinois.
Updated on Nov. 8, 2026 in Philanthropy
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The Toy Foundation revealed 122 finalists for the 2027 Toy of the Year Awards during CHITAG's Wishlist Weekend on November 7-8, 2026. Proceeds from the awards benefit the foundation's Play Fund and Toy Chest programs.
Why it matters
The awards serve as a fundraiser for The Toy Foundation, a 501(c)(3) children's charity that has delivered the power of play to 38 million children in need worldwide. Fan voting for the People's Choice Award gives consumers a direct role in the process.
With 122 finalists in play, the awards cover a wide range of products that shoppers may later see on store shelves. Consumers can vote for the People's Choice Award through January 6, 2027, at ToyAwards.org.
The players
The Toy Foundation
The Toy Foundation is a 501(c)(3) children's charity that runs the Toy of the Year Awards and its Play Fund and Toy Chest programs.
The details
The finalists were announced at the Chicago Toy & Game Fair in Rosemont, Illinois, as part of its Wishlist Weekend. The gala is open exclusively to toy industry professionals, while the Specialty Toy of the Year is voted on exclusively by specialty retailers through Astra.
Timeline
November 7-8, 2026: CHITAG Wishlist Weekend and finalist reveal
January 6, 2027: People's Choice Award voting closes
February 2027: Category winners and overall honorees announced
February 19, 2027: TOTY Awards gala in New York City
February 20-23, 2027: Toy Fair 2027 held
Philanthropy Link
The Toy of the Year Awards continue an annual cycle in which industry recognition is paired with fundraising for children's programs. The 2027 finalist slate follows this established structure, with proceeds flowing to the foundation's Play Fund and Toy Chest initiatives.
Shoppers who want to weigh in can cast a People's Choice vote at ToyAwards.org before January 6, 2027. Winning products may later appear in stores as holiday and gift-buying options.
The takeaway
Readers interested in children's charities can follow the awards to see how industry fundraising supports play programs. Voting through ToyAwards.org gives the public a direct way to take part before winners are named.
What happens next
Fan voting for the People's Choice Award closes January 6, 2027, and category winners will be announced in February 2027, ahead of the TOTY gala in New York City on February 19, 2027.
Further reading
Explore more in Philanthropy coverage of charitable giving and nonprofit fundraising.
More information
Review the full finalist list and cast a People's Choice vote on the Toy of the Year Awards website.
Source note: This article includes information reported by Daily Journal.
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