Mattel Launches Buildable Hot Wheels Racer Series
Mattel's Brick Shop unveils 1:64-scale buildable Hot Wheels vehicles starting at $4.99, with the series set to expand to 20 models by 2027.
Updated on Nov. 4, 2026 in Car Culture
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Mattel has launched the Hot Wheels Racer Series, a line of 1:64-scale buildable vehicles from its Mattel Brick Shop brand. The first wave debuts with six models, with suggested retail prices starting at $4.99.
Why it matters
The launch extends the Hot Wheels collectible franchise into interactive building sets, offering collectors and younger builders a new way to engage with die-cast-style vehicles. Mattel plans to grow the series to 20 collectible models by the end of 2027.
Each 1:64-scale model includes a metal base plate, functional metal axles with rolling wheels, and rubber-like tires, with piece counts of 27 to 29 per set across the six first-wave vehicles. The manufacturer has not released data on production volume or sell-through, and performance specifications beyond the build components were not provided.
The players
Mattel
Mattel is a toy company founded in 1945 and known for brands including Hot Wheels and Barbie.
Mattel Brick Shop
Mattel Brick Shop is the building-set line Mattel launched in 2025 to produce brick-based versions of its toy brands.
The details
The Racer Series includes the '24 Camaro ZL1, '18 Audi TT RS, Maserati MCPura, '91 Acura NSX, '99 Honda S2000 and the Hot Wheels Bone Shaker. Smooth resin bricks click together, and step-by-step instructions guide each build; the series is recommended for ages 6 and up.
Timeline
November 4, 2026: Mattel announced the Hot Wheels Racer Series launch.
January 2027: The Racer Series becomes available for sale.
End of 2027: The series is expected to expand to 20 collectible models.
Roadmap
The Racer Series extends Mattel Brick Shop, launched in 2025, into Hot Wheels die-cast-style vehicles, following the brick-based building format that brand introduced. The move reflects toy makers pairing collectible automotive brands with build-it-yourself product lines to reach younger and adult hobbyist buyers.
Buyers can purchase the first six Racer Series models starting at a suggested $4.99 beginning January 2027, letting them build and display Hot Wheels vehicles without a traditional die-cast purchase. Parents of children ages 6 and up can use the step-by-step instructions as a building activity with no special tools listed in the source.
The takeaway
Collectors and families interested in Hot Wheels can watch for the January 2027 release and the planned expansion to 20 models. Checking the suggested $4.99 starting price against each set's piece count can help buyers compare value across the series.
What happens next
The Racer Series is scheduled to become available for sale in January 2027, and the series is planned to expand to 20 collectible models by the end of 2027.
Further reading
Explore more in Car Culture coverage for context on how collectible vehicles are reaching new audiences.
More information
Visit the Mattel Brick Shop official website for product details on the Hot Wheels Racer Series.
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Would you buy a $4.99 Hot Wheels building set for yourself or a child?
