LeBron James Mercedes-Maybach to Auction in November
A custom Mercedes-Maybach S-Class created with LeBron James will be auctioned, with proceeds benefiting his foundation's school in Akron, Ohio.
Updated on Nov. 2, 2026 in Car Culture
Live Poll
Do you think celebrity charity auctions meaningfully help local communities?
Gooding & Company will auction a custom Mercedes-Maybach S-Class created in collaboration with LeBron James on November 20 and 21, 2026, at the Javits Center in New York. Proceeds will benefit the LeBron James Family Foundation's I PROMISE School in Akron, Ohio.
Why it matters
The auction ties a high-profile custom luxury vehicle to a charitable education cause in James' hometown. It also places the car within the Gooding & Company show at Rétromobile New York for collectors and buyers in the United States.
Two custom Mercedes-Maybach cars were built with James, and the S 680 model is rated at 14.2-13.2 l/100 km combined fuel consumption and 323-300 g/km combined CO2 emissions. The final sale price and total proceeds raised remain unknown until the November auction concludes.
The players
LeBron James
LeBron James is a four-time NBA champion who entered the league in 2004 and co-created the custom Mercedes-Maybach.
Gooding & Company
Gooding & Company is a prominent collector car auction house that is conducting the sale at its Rétromobile New York show.
Mercedes-Maybach
Mercedes-Maybach is the luxury automotive brand of Mercedes-Benz that built the custom S-Class with James.
The details
The custom car features a Light Ivory exterior with a black roof, Stormy Weather blue Nappa leather interior with porcelain white stitching, and James' crown logo replacing the standard V12 fender badges. Akron, Ohio's geographic coordinates appear on the center console, and the car was showcased at Mercedes-Benz Studio Los Angeles through September 27, 2026.
Timeline
September 27, 2026: Car showcase at Mercedes-Benz Studio Los Angeles ends.
November 19-22, 2026: Gooding & Company show at Rétromobile New York.
November 20-21, 2026: Auction of the custom Mercedes-Maybach at the Javits Center.
Car Culture Landscape
Celebrity-commissioned bespoke vehicles have become a recurring feature of high-end collector auctions, where personalization and charitable ties can drive interest beyond the car's base specifications. This sale places a custom Mercedes-Maybach S-Class within that tradition, combining a flagship luxury model with a named athlete's personal design choices.
Collectors and enthusiasts who attend the Javits Center auction may have the opportunity to bid on a one-of-a-kind vehicle tied to a charitable cause. Proceeds will support the I PROMISE School in Akron, Ohio, which is a direct benefit to the community that James represents.
The takeaway
Custom celebrity commissions can turn a luxury car into a fundraising tool, and buyers who want a one-of-a-kind vehicle should watch the November auction schedule. Interested parties can track the sale through Gooding & Company's show calendar for updates on bidding and results.
What happens next
The custom Mercedes-Maybach S-Class will be auctioned at the Javits Center on November 20 and 21, 2026, as part of the Gooding & Company show at Rétromobile New York.
Further reading
For more on collector vehicles and the enthusiast scene, explore Car Culture coverage.
Live Poll
Do you think celebrity charity auctions meaningfully help local communities?
